As the coworking industry continues to grow and evolve, marketing strategies for coworking spaces must adapt to stay competitive and relevant.
In a special episode of the This Week in Coworking podcast, host Hector Kolonas sat down with coworking marketing experts Cat Johnson (Cat Johnson Co), Reuben Lau (Spacefully), and Taylor Mason (Talemaker) to discuss trends, challenges, and opportunities for coworking spaces in 2024 and beyond.
They discuss the shift towards on-demand services, leveraging personal and brand narratives, and the critical role of data and analytics.
Tune in for invaluable insights on how to make your coworking space stand out in 2025 and beyond.
00:00 Introduction to the Podcast
00:31 Meet the Coworking Marketing Superheroes
00:58 The Evolution of Coworking Marketing
04:04 The Importance of Brand and Community
05:15 Trends and Predictions for 2025
14:21 The Power of Storytelling in Coworking
18:10 Content Strategies for Coworking Spaces
20:02 Sales and Automation in Content
20:29 Celebrating Member Successes
21:32 Ad Spend and Revenue Strategies
23:34 Leveraging Data for Personalization
24:52 Balancing Data Tracking and Workload
25:49 The Role of AI in Content Creation
31:36 Building Personal Brands in Coworking
38:48 Marketing to Diverse Stakeholders
40:42 Final Thoughts and Future Trends