On "AI in Marketing," we're discussing Liquid Death's strategic marketing expansion into sports, leveraging fan engagement and uncovering opportunities in the non-alcoholic beverage market. We'll delve into current events, including employee protests at the Microsoft Build Event, questioning the use of Azure technology in contracts with the Israeli government. Furthermore, we explore the impact of AI on social media strategy and content creation, looking at the ongoing debate between authenticity and innovation within brand identity. Also, we're covering the groundbreaking advancements in humanoid robotics and AI infrastructure announced by Nvidia at Computex Taipei 2025. Lastly, we discuss the exciting partnership between renowned iPhone designer Sir Jony Ive and OpenAI to develop AI-centered devices that could challenge Apple's market dominance.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.