How do you run a successful franchise? It often looks like identifying blind spots that inhibit growth, taking strategic pauses, and embracing the journey while expecting the unexpected. 

Today’s guest, Steve Greenbaum, dives into the concept of “blind spots” in business which equates to those challenges that often pop up out of nowhere in our business. Steve shares how an emerging business, Tootl, was using spreadsheets to manage transportation logistics which was unsustainable when it comes to scaling.

And what do you do when something is unsustainable? For Steve it meant hitting the pause button on franchise development in order to develop much needed tech and have solid processes in place before resuming sales.

Steve, also discusses the intricacies of balancing operational consistency with innovative growth and discusses his motto of when we know better we do better.

So, if you are ready to navigate the blind spots, scale sustainably and transform unexpected obstacles into stepping stones for growth then press play and listen in!

Steve Greenbaum is the founder and CEO of PostNet International Franchise Corporation, where he led the brand’s expansion to over 660 franchises across the US and 10 countries. Today, Steve is a board board member, advisor, investor, and experienced EOS practitioner, who enjoys equipping franchisors and their leadership teams with the tools and strategies needed to overcome obstacles and take their business to the next level. Steve was awarded the International Franchise Association’s Entrepreneur of the Year award in 2003. 

Connect with Steve:

[email protected]

Episode Highlights:

• Challenges and solution in franchising

• Addressing blind spots when it comes what is inhibiting your growth

• Tootl’s strategic pause in franchising

• Gradual scaling by granting a limited number of franchises

• Key success factors for franchisors

• Financial challenges and risks with franchising

• Broker networks and franchisee relations

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale