Whether you're an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

Whether you're an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

Whether you're an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

On this episode of Experience by Design, host Bryan Meszaros was joined by Marcos Terenzio, Vice President, Creative & Strategy for iGotcha Media.

iGotcha Media specializes in turnkey digital signage solutions, helping “brands tell powerful stories in order to create real human connections.”

In practice, that means leveraging augmented and virtual reality, RFID solutions, digital content creation and more to create experiences for consumers that, as iGotcha puts it, feel “lived,” not told.

From Reebok to Nissan and Cirque du Soleil, this approach has attracted some retail and experience giants.

While the technology that wows might be the most visible part of an iGotcha solution, the overall focus is helping customers identify and craft the appropriate consumer path to purchase, brand advocacy or any other end goal clients have identified as their measure of success.

Whether you're an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

Whether you're an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.