On Episode 2 I am joined by the lovely Ashley Lawson, who serves as the Vice President of Business Partnerships at Achieve Incentives & Meetings, a global meetings and travel incentive planning firm based in the Midwest. As the first of the third-generation at the family-owned company, a passion for building meaningful travel experiences is in her blood. Prior to joining the firm, Ashley spent a decade in Washington, DC focused on ending veteran homelessness in the Nation's Capital. There, she led Miriam’s Kitchen’s fundraising events and strategic partnerships with fortune 100 companies.
Most recently, Ashley has become the meetings industry’s “Safe Travel Ambassador.” She has been living in a new country each month and experiencing first-hand how the world is responding to the pandemic and preparing for the return of travel and events. Engaging in more than 100 site visits in South and Central America, the Caribbean and Africa, Ashley gains critical insights and shares them with meetings professionals worldwide. With so many lessons learned as a Safe Travel Ambassador, she was eager to equip the events industry with the right tools for our safe return. She started a blog highlighting how event planners could navigate ever-changing international rules, shared the best practices she had experience in safety protocols, and provided step-by-step guidance to prepare event planners on how to lead safe events.
Join our discussion as we dissect her safe travel ambassador experience while creating some "Backyard Magic" along the way.
Follow Ashley and Achieve on Instagram.
You can listen to Ashley's song selection on the show's Spotify playlist.
Watch the visual episode on YouTube to see photos from Ashley's year of travel!
Follow the show on Instagram
Follow Deanna on Instagram
Intro music by John Yasutis
