Retail is evolving fast — but physical stores still matter more than ever.

In this episode of Retail Disrupted, Natalie Berg is joined by Melissa Gonzalez — design strategist, entrepreneur, author of The Purpose Pivot, and Principal at MG2 — to explore the future of experiential retail, why digitally native brands are investing in physical stores, and how purpose-led leadership is reshaping the industry.

From pop-ups and Gen Alpha to AI, wellness, and community-driven retail spaces, Melissa shares practical insights for brands navigating the next era of commerce — plus the personal wake-up call that inspired her new book.

🎙 Expect real talk on leadership, vulnerability, and what makes retail experiences truly resonate today.

Melissa's book: The Purpose Pivot https://www.amazon.com/Purpose-Pivot-Dynamic-Vulnerability-Intuition/dp/1394329474

Melissa's podcast: Retail Refined https://marketscale.com/shows/retail-refined/