Experiences Per Mile

In this episode, host Karen Piurkowski, welcomes Arvin Baalu, Vice President of Product Management and System Design at HARMAN. In this role, he leads a global group focusing on next-generation digital cockpit platforms. Arvin has been with the company for nearly 15 years in various senior leadership roles and was instrumental in setting up HARMAN's development center in India.

In this episode, Arvin shares the most recent digital cockpit technology innovations, its foundational elements, the experiences the consumer is seeking when using this technology, and what is expected for the digital cockpit of the future.

Key Takeaways:

[1:07] Arvin Baalu discusses the digital cockpit technology of today

[2:14] The status of digital cockpit technology today

[3:11] The emergence of digital cockpit technology

[3:36] Explanation of the solutions that come together to form a robust digital cockpit offering

[5:19] The features that add to high levels of consumer enjoyment in the vehicle

[6:25] What various suppliers and automakers offer in terms of experience in the car

[8:08] The predicted changes for digital cockpit in the future

[10:17] How 5G connectivity will impact automotive technology

[12:17] Why the experience for the consumer will change with 5G connectivity

[13:55] When fully automated vehicles will become available for consumers

[15:03] HARMAN's focus on providing Experiences Per Mile for its customers

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Digital Cockpit

Tweetables:

"Consumers are really looking for a connected and compelling experience when they enter the car." #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile

"HARMAN strategy is really about, of course, focusing on the technology stack, but it's just not technology for technology's sake, it's technology that can drive a compelling end user experience." #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile

"There's never been a more exciting time to be in this infotainment/digital cockpit business." #HARMANConnectsMe #HARMANExP #digitalcockpit #ExperiencesPerMile

In this episode, Karen Piurkowski welcomes David Slump, President of HARMAN Connected Services. David leads the day to day operations and financial performance of HARMAN's Connected Services division and is a member of the senior leadership committee for HARMAN International. He has been with the company in various senior leadership roles for more than a decade. Here, David shares insights formed by his vast experience and talks about the changing automotive landscape. As a member of the Experiences Per Mile Advisory Council, he discusses the group's mission and why the participation of many diverse companies benefits the council and ultimately the industry as a whole.

Key Takeaways:

[1:03] David Slump talks about the changes in the automobile industry during the last decade.

[1:57] David shares how HARMAN coined the term "Experiences Per Mile" and its meaning.

[3:00] David discusses what Experiences Per Mile mean to him.

[3:21] David talks about how the shift from RPM to EPM is different from other shifts the automotive industry has faced in the past.

[3:55] As the president of the HARMAN Connected Services division, David talks about his central strategy for delivering Experiences Per Mile.

[5:01] David expresses his view on which types of companies should be involved in delivering Experiences Per Mile.

[5:41] David talks about the areas of immediate impact on the consumer experience that are not OEM-centric and provides examples.

[6:51] As a member of the EPM Advisory Council, David talks about the type of value that he sees in participating as a member of the Advisory Council.

[7:15] David shares what inspired the creation of the EPM Advisory Council.

[8:23] David explains how the Advisory Council benefit the end consumer.

[8:56] David describes what type of accomplishments the Advisory Council will reach in the next year.

[9:54] David talks about what success will look like for him as a member of the Advisory Council.

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile Advisory Council

Tweetables:

"The automobile industry is all about the experience." #HARMANConnectsMe #technology #experiencespermile #autotive

"In my mobility experience, I want to be productive, I want to be entertained, I want to be safe, I want to be connected, and technology is the one that enables those things." #HARMANConnectsMe #technology #experiencespermile #connected

"Success means having a solid group of companies and participants that are engaged in helping change the automobile industry for the good of the consumer." #HARMANConnectsMe #technology #experiencespermile #success #collaboration #change #automobile

Karen Piurkowski welcomes Chris Ludwig to this episode. He is the Vice President of the EPIC Experience Team at HARMAN International and leads HARMAN's innovation of the total in-car experience through sound, technology and design. Previously, he led the global acoustic systems engineering team for automotive, and spearheaded all of HARMAN branded audio sound signatures, including Mark Levinson, JBL, Infinity, Harman Kardon and Lexicon.

Electric vehicles are gaining popularity around the world, driven by the purpose of being more environmentally friendly. In this episode, Chris Ludwig speaks to the new technologies in EVs that maximize efficiency and offer unique experiences to the user. Chris also touches on the different regional trends appearing in EV development and delivers valuable information regarding unique sound system innovations for the inside and outside of the EV.

Key Takeaways:

[1:16] Chris Ludwig explains why there are more EV manufacturers in the market today.

[1:55] Other motivations driving the EV market are presented by Chrisr Ludwig.

[3:18] Chris talks about regional differences that exist in EV development.

[4:30] What is holding EVs back in terms of adoption rates with consumers?

[5:53] Chris explains how Tesla is helping to drive more adoption of EVs.

[6:45] The new technologies for EVs.

[8:30] What HARMAN offers for the external sound capabilities outside of the vehicle.

[9:40] Chris talks about speaker systems used for EVs.

[10:21] Sound systems that emulate the sound of a combustion engine.

[11:10] Chris talks about the differentiation between in-vehicle technology trends for EVs versus gas powered vehicles.

[12:23] Chris explains the different sound signatures for the inside of the vehicle between an EV and an internal combustion vehicle.

[14:13] How is HARMAN including more content into the EV without impeding other electrical functions in the car.

[15:56] What is HARMAN doing to address the needs of electric vehicles?

[17:09] Chris predicts what is going to happen with the consumers of EV models.

SponsorsBrought to you byHARMAN

Mentioned in this episode:

HARMAN Lifestyle Audio

HARMAN Connected Automotive

Tweetables:

"EVs offer a holistic personalized experience." #HARMANConnectsMe #technology #EV #electricvehicle #experience

"HARMAN maximizes performance and minimizes power in their EV technologies." #HARMANConnectsMe #technology #EV #electricvehicle

In this episode, Karen Piurkowski is accompanied by Roger Jollis, Head of Product Management for HARMAN's Telematics Business Unit. In this role, Roger is responsible for HARMAN's telematic control units, V-2X and advanced antenna technologies. Roger Jollis has more than 20 years of experience in leading global organizations for international B2B companies including HP, Thales, Garmin and Honeywell. Here, Roger Jollis shares how 5G will change the in-vehicle experience. He also details the differences between digital short range communication (DSRC) and cellular vehicle-to-everything (C-V2X) and the benefits brought by each them. Roger explains the main differences between 4G and 5G and the reasons why the automobile industry will greatly benefit from this new era of connectivity.

Key Takeaways:

[1:10] Roger Jollis defines 5G.

[3:06] Roger Jollis explains how 5G and automotive intersect.

[4:53] Applications coming up that will use the advantages of 5G.

[5:53] 5G is bringing safety applications.

[6:08] Why consumers need 5G-enabled cars.

[8:32] Roger Jollis talks about the differences between 4G and 5G.

[10:52] Why do automakers need to be thinking about 5G?

[12:30] The future of connectivity to 5G systems.

[13:17] Roger Jollis explains why 5G is not yet available today.

[14:34] Differences between the two competing technologies: Digital short range communication (DSRC) and cellular vehicle-to-everything (C-V2X).

[16:46] Geographic differences in the implementation of 5G.

[18:01] Roger Jollis talks about the new in-vehicle experiences that will be possibledue to 5G connectivity.

[19:57] Roger Jollis explains how Samsung's work is facilitating 5G applications.

[22:41] HARMAN's 5G contribution.

[24:35] 5G is coming very quickly.

SponsorsBrought to you by HARMAN

Mentioned in this episode:

HARMAN Telematics Business Unit

V2X - Vehicle to Everything

Telematics Control Unit

Tweetables:

"The latency offered by 5G is crucial for safety applications." #HARMANConnectsMe #technology #5G #safety

"5G is going to be mainly pervasive in the 2020's." #HARMANConnectsMe #technology #5G

"5G will bring new high definition maps and major improvement in safety." #HARMANConnectsMe #technology #5G #maps #safety

Joining Karen Piurkowski in this episode is Oren Betzaleli. He is the Senior Vice President of the Software Platforms Product Business Unit at HARMAN International and the

General Manager of HARMAN Israel. He has nearly 30 years of experience in technology, business, marketing, and management roles. Oren Betzaleli is diving deep into the advantages and disadvantages of embedded navigation systems in vehicles, while comparing them with the standard navigation apps consumers are accustomed to use nowadays. Oren also talks about how in the near future consumers will be moving away from manually interacting with in-vehicle systems and shifting to voice commands.

Key Takeaways:

[1:07] Oren Betzaleli talks about the consumers trends regarding navigation use in the vehicle.

[3:17] Why consumers are using smartphones with standard navigation apps over the embedded systems cars are offering.

[5:26] The obstacles that embedded navigation systems are facing.

[7:01] Oren Betzaleli explains how embedded navigation systems are updated today.

[9:26] HARMAN is offering solutions that address the matter of updating embedded navigation systems.

[10:27] Advantages of using the embedded navigation systems.

[11:08] An example of leveraging car data into your navigation system.

[13:12] Oren talks about the matter of safety while using standard navigation apps vs. embedded systems.

[14:04] The opportunity of embedding navigation apps into the car's system.

[15:00] The trend of moving away from manually inputting addresses into the automobile's system.

[16:20] The use of voice commands directly to the car.

[17:55] The future brings a smoother and faster interaction between the driver and the vehicle's system.

[18:48] The battle between phone apps and in-car navigation systems when autonomous vehicles hit the road.

SponsorsBrought to you by HARMAN

Mentioned in this episode:

HARMAN International

HARMAN Connected Automotive

OTA Smart Delta Updates for Maps

Tweetables:

"About Navigation Systems and Mapping: If you don't present a value for people to change their habits, they will use what they are used to." #HARMANConnectsMe #technology #navigation #maps

"Going forward in the future, the connectivity between the driver and the car, and between the car and the network will be more seamless, with no need to gateway in the middle." #HARMANConnectsMe #technology #connectivity #navigation

Joining Karen Piurkowski is Aaron Thompson, Senior Director of Platform Development for HARMAN's ADAS business unit. Aaron is a true innovation leader, driving and executing future concepts and turning them into production ready solutions in the automobile industry for more than 15 years. Aaron shares his knowledge about the current trends in autonomous solutions, artificial intelligence, safety and most importantly, about how these new technologies will benefit the in-vehicle experience for customers.

Key Takeaways:

[1:08] How is AR motivating futuristic in-vehicle experiences?

[2:11] How does this futuristic in-vehicle experiences help OEMs prepare for advanced levels of autonomy driving?

[3:04] In the early times of development, autonomous solutions were about mitigations and warnings.

[3:51] The barriers that have been experienced by the industry to develop and enable autonomous vehicles.

[4:53] How artificial intelligence is being used.

[6:16] What is the benefit for consumers?

[8:36] Future trends on ADAS technology.

[10:30] Aaron Thompson talks about his perspective on AI compute and sensors.

[12:30] Safety features that are empowering the in-vehicle experience of tomorrow.

[13:26] Aaron Thompson shares his thoughts about regulating private monitoring.

[14:28] Aaron Thompson talks about how these technologies will improve the in-vehicle experiences for the consumer.

[15:24] The current focus of HARMAN in sensing technologies.

SponsorsBrought to you by HARMAN

Mentioned in this episode:

HARMAN Connected Automotive

HARMAN Advanced Driver Assistance Systems

Tweetables:

"The autonomous driving market is growing from 5 to 7 billion to an estimated 50-billion-dollar market value in the next 10 years." #HARMANConnectsMe #technology #invehicleexperience #autonomousdriving

"Artificial Intelligence is everywhere regarding algorithm design, especially in the area of perception."

#HARMANConnectsMe #technology #invehicleexperience #AI

"When there is a capability of saving life, money is not the main concern." #HARMANConnectsMe #technology #invehicleexperience #safety

Welcome to Experiences Per Mile, a podcast for automobile technology professionals and enthusiasts. During this program we will explore consumer-centric mobility experiences and discuss the technology driving them. Karen Piurkowski, your host, is the global marketing director for HARMAN Connected Automotive. Each episode will feature different thought leaders in the automobile industry and explore various trends around the experiences inside the vehicle.

Joining Karen in this first episode, is Steve Surhigh, Vice President of Automobile Cloud Solutions for HARMAN Connected Services. Steve has over 30 years of operations, sales and managing consulting experience and has lead cloud-based implementations for a substantial number of automobile manufacturers and suppliers. He's been instrumental in developing the HARMAN Ignite platform at HARMAN.

Key Takeaways:

[1:37] Making personalization scalable.

[2:58] Customers needs through the time.

[4:28] From vehicle based self-expression to personalization.

[7:08] The role of the millennials in the change for personalization in the vehicles.

[8:50] OEMs (Original Equipment Manufacturers) in the new sharing economy.

[11:54] The rise of car sharing services influencing on the prosperity of the OEMs.

[14:40] The experience of engaging with a vehicle.

[15:14] Transformation of the vehicle itself: more it's becoming software.

[17:32] Is the focus on software bringing a different type of competition?

[18:21] The example of Tesla.

[19:24] Passenger side displays.

[19:35] How is HARMAN personalizing the in-vehicle experience?

[23:21] HARMAN Ignite really puts the OEM in control of their user's experience.

[25:11] Steve explains why it is important for the consumer to have a personalized in-vehicle experience.

SponsorsBrought to you by HARMAN

Mentioned in this episode:

HARMAN Connected Automotive

HARMAN Ignite Cloud Platform

Tweetables:

"Smart phones have changed how everybody views technology." #HARMANConnectsMe #technology #personalization

"Millennials are not investing in automobiles in the same way the baby boomers did." #HARMANConnectsMe #technology #vehicles #millennials #babyboomers

"OEMs are looking for a way to monetize vehicles." #HARMANConnectsMe #OEM #vehicles

"OEMs are looking for the opportunity to have a customer for life." #HARMANConnectsMe #OEM #vehicles #customers

"More and more of the vehicle content is becoming software." #HARMANConnectsMe #vehicle #software #personalization

Welcome to Experiences Per Mile, a podcast for automobile technology professionals and enthusiasts. During this program we will explore consumer-centric mobility experiences and discuss the technology driving them. Karen Piurkowski, your host, is the global marketing director for HARMAN Connected Automotive. Each episode will feature different thought leaders in the automobile industry and explore various trends around the experiences inside the vehicle.