On this episode of Above The Fold, I’m chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences.

⏰ Episode Highlights:

• 01:15 - Karolina’s journey from fashion design to experiential marketing

• 05:30 - How MeUndies pioneered pop-up shops and in-person brand experiences

• 12:45 - Turning digital brands into tangible experiences through pop-ups and retreats

• 18:20 - The importance of pre-event and post-event strategies to keep audiences engaged

• 23:10 - Creating impactful brand moments without breaking the bank

• 28:35 - Unique marketing tactics from Feastables, like delivering Teslas 🚗

If you’re a brand founder, marketer, or just curious about what it takes to create a lasting impression, this episode is packed with actionable insights you won’t want to miss. Hit that play button and let’s dive into the world of experiential marketing!

League of Originals LA Summit on November 7th, 2024 is bringing together the most influential brand leaders to help you supercharge your business. What to expect: All-day incredible panels with the most influential brand leaders, next-level activations, tasty food and drinks, music, and connecting with great humans in a genuine way. Our guest speakers include Skims, Bala, Beekeeper's Naturals, Ketone IQ, Who Gives a Crap, Fabletics, Sundays, Beyond Yoga, Ridge, and tons more.

https://www.leagueoforiginals.com/la-summit

Use code ABOVETHEFOLDGA for at checkout 50% tickets (essentially the price of Erewhon lunch)

🔗 Links Mentioned:

• League of Originals: https://www.leagueoforiginals.com/

• Follow Karolina Swietoniowska: https://www.linkedin.com/in/karolinaswietoniowska/

• Follow League of Originals Podcast: https://open.spotify.com/show/37I6h2vlrTDeukVaX5l9Qh

Don’t forget to like, comment, and subscribe for more insights on building better brands. 👍

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