The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.is

Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
Follow Recess online at http://recess.is

Jack answers these questions :
1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana university with a finance degree into experiential marketing as CEO of Recess? Note this is about your career to date and YOU
2. How did the company get founded - what was your inspiration and what makes you feel that recess is qualified to lead in this space?
3. I’d like to double down on sampling. Over the pandemic this completely died. What are you seeing now, are brands excited on sampling, what role do you actually play in the physical sampling?
4. Take us through your software capabilities - believe you think of it as picking an affinity, then a target audience while keeping it omnichannel - explain?
5. Give us examples of categories where you have already succeeded, like case studies and what returns brands are seeing?
6. That’s a good transition to talking about retailers. Believe you recently released a research report to help marketers understand where gym goers, college students and other audiences are most likely to shop, therefore highlighting targeted sampling opportunities - give us the scoop? What did you learn?
7. Are CPG brands the only ones to benefit from recess’ capability? What other categories have you focused on and what role does the retailer play in this?
8. Here on the CPGGUYS, the last question is fast forward - Can you share any insights into the future of this experiential and out-of-store sampling space - what's your prediction and then role in shaping it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.