Expert In Demand With Dean Seddon

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.

In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead.

We’ll cover:

The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

Most people start a business for freedom. Then reality slaps them in the face.

In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.

We cover:

And - spoiler alert - building a business isn’t about working less. It’s about working smarter.

If you're serious about making it work (without losing your sanity), this one’s for you.

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.

In this deeply personal episode, I’m sharing exactly how I turned desperation into action.

You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.

I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.

If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?

In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.

If you’re ready to be seen as the authority you actually are, listen in.

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✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

They didn’t.

No engagement. No clients. No one cared.

And then I realised something brutal: boring is worse than being hated.

Agitation:

I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.

It’s not because they’re better. It’s because they refuse to be forgettable.

Solution:

🔥 The biggest myth that’s keeping you invisible.

If you’re tired of shouting into the void, this is your wake-up call.

Listen now. Because the longer you wait, the harder it gets.

AI is creeping into every industry—now it’s coming for coaching.

With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat.

But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen?

In this episode, I break down:

This isn’t about fear—it’s about strategy.

If you’re a coach (or thinking of becoming one), you need to hear this.

Listen now and get ahead of the AI curve.

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency.

Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram.

Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators and business owners to future-proof their revenue streams.

Don't wait until it's too late

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➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong.

In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently.

Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value.

We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything.

Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it.

If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective.

Join us as we break down the practical steps to build meaningful connections that actually work.

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients?

I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics?

In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a small, highly engaged audience. No hacks, no shortcuts - just a clear, simple strategy that anyone can use.

Here’s the thing, more followers don’t automatically mean more clients.

In fact, the bigger your audience, the harder it can be to convert. So what’s the secret? It’s not about quantity; it’s about quality. I’m breaking down the exact steps I’ve used to focus on the right people, craft a compelling message, and turn connections into paying clients - even with an audience of just a few hundred.

If you’ve ever wondered how to make your small audience work for you, this is the episode you can’t afford to miss.

Stay tuned, because what you’ll learn might just change how you think about your business forever.

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➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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Are you making the most of LinkedIn?

If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule.

In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience stays engaged and you see more conversions.

I’ll break down the exact steps I use, including how to find content that connects, why soft sells are surprisingly powerful, and how my "Win on Wednesday" posts drive consistent leads. 

If you’re serious about using LinkedIn to grow your business, this episode will change the way you approach your content.

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➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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