Apptivate: App Marketing Explained

Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)


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Questions Josh answered in this episode:
  • How big is the mergers & acquisitions marketplace for mobile apps?
  • What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
  • What categories are BlueThrone’s strengths?
  • What can app developers do to increase their odds of being discovered by an acquisition company?
  • How do you evaluate an app to determine if you want to acquire it?
  • What should founders and developers be cautious about when talking to app buyers?
Timestamp:
  • 1:24 Josh’s background and a little about BlueThrone
  • 4:40 The mobile app M&A marketplace
  • 5:47 BlueThrone’s value proposition
  • 7:05 What can acquirers do for app developers
  • 11:17 How to be discovered by an app acquisition company
  • 14:15 What are app acquisition companies looking for in an app
  • 17:43 Red flags for app buyers
Quotes:

(14:20-14:28) “A good litmus test is to see how much of your traffic is organic. If you can sustain the business based on its organic traffic, that really signifies product-market fit.”

(15:32-15:46) “A really good piece of advice I often give founders is don’t be shy about the stuff that’s not working. You can very much tell the potential acquirer about it. But the winning formula is to present a game plan on how you’re going to solve that.”

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