Experts Speak

In this episode, persuasion expert Joel Bauer shares how a single book transformed his income and positioned him as an authority for over four decades. He explains why most marketing fails today, how trust is built through time and value, and why books—especially short, strategic ones—remain the most powerful conversion tools available. The conversation explores ethical persuasion, relationship-first selling, lead-generation books, and why slowing down the sale often accelerates results. Joel also outlines practical techniques for standing out online and offline, and offers generous free resources to help listeners apply these principles immediately.Learn more about Joel at his website. 

In this episode, David Johnson, founder of Vervent, explores how he built a global financial services infrastructure company during the 2008 recession—and scaled it through clarity, discipline, and values-driven leadership. David shares how Vervent supports lenders behind the scenes, why starting in hard times creates stronger companies, and the leadership principles that have allowed Vervent to grow while maintaining trust, accountability, and culture in a remote, highly regulated environment.Learn more about David at his website 

In this episode, Shawn Boehme talk about how PanTerra Networks replaces patchwork tools (phones, Zoom, Slack, file-sharing, texting) with a single, cloud-based platform that keeps your team connected, professional, and responsive from anywhere. Lean more about Shawn at his website. 

Mark Hayward knows podcast guesting isn’t about chasing downloads or going “viral”—it’s about building deep relationships, stacking credibility, and creating evergreen content that keeps working long after the recording ends. In this conversation, Michael DeLon and Mark Hayward break down how business owners can use podcast guesting strategically to refine their message, generate leads, and build trust at scale without starting their own show. Learn more about Mark at his website.

In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective—and an obsession with protecting human attention. He and Michael unpack why today’s media environment feels toxic and polarized, and how informed.now is built to give everyday people direct access to facts without clickbait, outrage, or hidden agendas. Learn more about Kira at his website.

In this episode, Michael DeLon interviews Toph Sheldon—former professional golfer, Amazon bestselling author of Escaping the Sand Trap, and founder of Cincinnati Tax Resolution. Toph shares his journey from aspiring tour professional to battling gambling-driven tax troubles of his own, and how those experiences led him to build a firm that helps business owners escape overwhelming IRS problems. He explains why fear keeps people from opening IRS letters, what really happens behind the scenes, and how proper representation transforms stress into relief. Toph breaks down his process, uncovers common mistakes, and reveals strategies that save clients time, money, and peace of mind. Learn more about Toph at his website. 

In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website. 

Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response book generate more clients year after year. After listening to this interview, you're going to want to have a conversation with Parthiv and his team to learn how easy it is for you to have your own Direct Respone Book. Parthiv knows how to make money with a direct response book and his process is completely done for you. Listen to this interview and open your mind to the many ways you could gain clients using a direct response book. Then reach out to schedule a conversation with Parthiv so that his team can do it for you. DirectResponseBooks.com.

Michael and Ryan Musselman unpack the two sides of every coaching business—doing the work and getting the clients—and why most coaches overbuild the first while neglecting the second. Ryan breaks down his concept of the “identity offer,” shows how to speak to a client’s deeper desires instead of corporate jargon, and walks through his preferred two-day workshop format as a pre-buy experience. They also talk about unlearning stiff corporate communication, showing up as your real self in content, and using data and timing to nurture buyers who aren’t ready yet—without bro marketing or desperation. Learn more about Ryan at his website.