Explicit Content Podcast

Is your brand trustworthy? Is there friction between the numbers and your message?

Today's consumer will not believe your product or service is excellent just because you say it is. We must provide survey or data-based evidence to support our claims. A marriage between metrics and marketing will boost your engagement rate in a B2B setting. Allowing the facts to cultivate the narrative will provide scientific integrity.

Proper survey methodology destroys implied bias when reviewed from an ethical standpoint. The story is in the data, and any peer or journalistic review will see it, immediately, for what it is: honest.

Data literacy is important across your entire organization; synthesizing figures into real insight is best done by an expert. Not only will this lend credibility, but you will end up with easily absorbed graphics that plant visual seeds in the consumer. Too often: pretentious design nails the coffin shut on a prospective buyer’s interest. Clarity over cleverness.

This week on Explicit Content: Katie Martell sits down with Clare McDermott at the MarketingProfs B2BForum to examine the good, the bad and the ugly in relation to content research.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp17

Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers.

Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may just be the answer.

The consumer sees the “roundup” as just a stack of quotes, but providing an executive summary of opinions, from experts, while preserving cadence of discourse is becoming the benchmark. When creating collaborative content: we rely on quality sources to leverage their network as a promotional engine that benefits all parties.

You are your own curator. Evergreen content does not grow on trees. What was old can be new again by cultivating lasting relationships with your collaborators and readers.

#whatworks #authority #youarescience

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes, Links, and Transcripts: https://emktr.co/ecp16

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer.

Do you like vertical video?

What types of content do you prefer when engaging with Live video?

These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.

Our hosts include:
Andrew Davis, Keynote Speaker and Founder of Monumental Shift,
Britta Schellenberg, VP of Brand Marketing, Brightcove,
Jessie O’Donnell, Influencer Relations Coordinator, TechSmith,
and Jeff Julian, CEO / Co-founder of Enterprise Marketer

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp15

Will 2019 be the year of the "influencer"? How do we stay relevant on social media?

Social media is a force in our world. Using the platforms in a way that captures people and affects them positively is requisite in the market. Reaching your audience is just as much about who is doing the posting as the content being posted. Consumers like to have a trust formed with the people from whom they get their advertising. Social media personalities can connect with target demographics more directly, sometimes, than a 30-second spot or a billboard. The best firms bring their "influencers" in as business partners to create an authentic feel to their content.

Personalized advertisement leads to engagement. Quality, versus quantity, fosters a sense of editorial authority; the consumer has a keen eye for content tailored to their needs. Controlling your brand narrative will differentiate you from your competitors. Research is showing a divide in the types of consumers using different applications. Choosing the correct form to reach your targets will be instrumental in building your business.

Developers consider bounce rate as a major indicator of success. Users need to be enthralled almost immediately with regards to long-form video and need to be truly captivated for them to consider it "share-worthy." "Influencer"-consumer trust silences the bombarding white noise of today's advertising climate and provides metric insight that helps to grow sales.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp14

Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business.

An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration between strategy, development, and sales is becoming more important in today’s dynamic landscape.

Vanity content may be satisfying creatively, but will it reach your targets, and if it does: will it land effectively? The metrics we receive from various platforms can be misleading; using them in conjunction with content audits is an established way to ensure satisfaction. The alignment of strategy and development can be a razor’s edge to walk, but it is critical to delivering a quality product while flowing money to the bottom line.

Good research begets good content. Understanding your customers, and their customers, is key. Building a well-researched persona for your client will result in a much higher return on investment, and retention.

Let's discuss bringing it back to the basics with audience driven tactical marketing.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp13

Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?
Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.

A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.

This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.

#marketing #workflow #synergism

Building a content studio as part of a new publication can be tricky. You want to model what works, but so few have done it and shared their stories.

Melanie Deziel sits down with Sam Rosen, SVP of Growth at The Atlantic, and Annie Granatstein, Head of WP BrandStudio, to discuss their objectives and key takeaways from building their teams. Jeff and Melanie fill in the conversation with their own insights from building brands and agencies and some of the pitfalls that can arise.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp11

Do you personalize your marketing approach?

Does direct mail still work?

This week on the Explicit Content Podcast, your hosts Katie Martell and Lindsay McKinney discuss content mediums that work and the “what’s old is new again” approach.

Marketing concepts such as direct mail are resurfacing with clear effectiveness. First impressions are vital in today's market: especially when it comes to building new clientele. Many companies bombard the prospective client with mass e-mails. Today’s target demographics expect a personal approach.

On this week's episode, listen to a lively discussion regarding what's old is new again and the revival of adding a personalized touch in a market that is often overshadowed by technology.
Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp10

Demian Ross, Business Development Manager for Social Media Examiner, set out to start something new nearly 200 days ago. A simple idea to help him accomplish a goal, record a video a day and release them for 300 days.

Over that time, he has learned so much about himself, the state of social media, and the how important being authentic is in our modern digital era.

In this episode, Demian and Joe discuss this new platform for Demian and the lessons he has learned, how they have changed his life, and what marketers can apply them to their work in social media.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp09

Have you ever wondered why some metrics are so easy to get to, everyone loves them, but you can see how they correlate with the bottom line?

In this episode, Andy introduces us to Julian’s Law, where the easier a metric is to find, the less valuable it will be for a real strategic measurement. Through the show, Jeff and Andy give great examples of metrics you should look for and others you should learn to care less about.
Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp08