Explicit Content Podcast

Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did?

On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing World 2018.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp07

Is 2020 the year that 1,000,000 sales folks lose their jobs?  If so, who will replace them?  If not, where does this statistic come from?  

In this episode, Katie Martell and Jeff Julian will dive deeper into what roles are expected to change on the sales team over the next few years and how our digital marketing teams will need to be prepared to fill the gap when it comes to preparing a customer for purchase.

Full Show and Transcripts: https://emktr.co/ecp06

In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp05

In this episode, Demian Ross and Joe Cox dig deeper into the impact of vertical video and IGTV, what brands can learn from IHOP changing their name, and how to decide if throwing shade on social is not a tactic you should copy.

Also, in this episode, Andrew Davis gives some Unsolicited Advice to those marketers that use popups without any time to consume content.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp04

In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier.

Here are some of the questions Andy and Jeff address:

* If you didn’t do anything to drive better SEO, would Google index your site?
* If your site has more than one way to reach your content, will there be a duplicate content penalty?
* When you change your site, or Google changes their algorithm, do I have to make adjustments immediately?
* How come we are not number one for this keyword? My CEO is confused and demanding results.
* Do social media links help my SEO link count?
* How should I promote my content to get more SEO benefits?
* Can I sprinkle keywords all over my posts to get better results?

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Also, in this episode, Megan Zander introduces us to Ramp and the way they changed their results by personalizing their email campaigns with data and rich media. This is part of her new segment called, Tactic of the Moment.

Ramp T-Shirts is winning over hearts and minds with cold emails. For marketers that still use cold emails as a way to reach new prospective clients, we know that this is no small feat. This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience. The campaign continues to perform well-above industry benchmarks, netting 10’s of thousands of dollars in revenue with a consistent open rate above 50% and a CTR above 25% in some segments.

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That's right guys, don't hold back, it's Explicit Content, it's all fair game. Ask us anything, we aren't pulling any punches here, direct to the most impactful advice, including this topic, which I loved, right? Let's break it down and dispel the myths.

Full Show: http://emktr.co/epc03

This is Part Two of the Introductions to the Explicit Content Podcast Hosts (Part One is here if you missed it).  Just a reminder of what we have put together on this podcast, we will have five different shows, rotating on a weekly basis, with two hosts for each show. Our goal is, to be frank, honest, straight to the point, and explicit. No bullshit. We will not try to lead you in a direction we don't believe in, and we won't try to pull the wool over your eyes to stroke our egos.

So, what are the shows?

First up is the SEO and Data show with Andy Crestodina and me.
Next, Demian Ross from Social Media Examiner and Joe Cox of Pop-Marketer will dive deeper into Social Media.
Melanie Deziel and I will cover Native Advertising, but let's face it, Melanie is the real star.
Our fourth show, Katie Martell, and Lindsay McKinney will dive into the interworkings of the marketing team and what goes into digital marketing.
And finally, veteran podcaster Pamela Muldoon and I will be jumping all over the topic of Content Marketing.

Over time, our show will change. New shows will be introduced, new hosted will be added, and my hope that some of our shows will move into a weekly rotation of their own. Enterprise Marketer could not be happier about launching this show and are very proud of the hosts we have brought together.

Thank you to Rev.com for being our new transcript sponsor for the Explicit Content Podcast - Get $10 off Your First Order and See What All The Buzz is About - http://emktr.co/rev

Enough of the yapping, let's get the team. This week, we will hear from Lindsay McKinney, Demian Ross, Pamela Muldoon, and Katie Martell.

Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA.  Katie has been recognized as one of the top 10 marketing writers on LinkedIn, #3 Most influential B2B marketer on Twitter a “marketing expert to follow” by CIO Magazine, one of 20 Women to Watch in Sales Lead Management, and a top 100 influencer in content marketing

Lindsay McKinney serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global Demand Generation, Events, Analyst Relations, Public Relations and Content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget) and Hyland Software. Lindsay has quarterbacked high-tech organizations' analyst relations strategies with outcomes, notably Leader positioning, in a score of tier-one analyst evaluations. She has also orchestrated demand teams to exceed targets and grow quarter-over-quarter pipeline growth. Lindsay has been an active member of Forrester's Analyst Relations Council since 2006.

Demian Ross, a Sales and Marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. He professional, analytical, and results driven. Demian is adept at conceptualizing and implementing marketing campaigns for a wide variety of clients and products. Strong results are derived from tailoring a campaign to a company’s current needs while simultaneously forecasting their future ones. 

Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist, she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background in radio, voiceover, and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Full Show: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-02

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast.

Here are the host introduced in this episode:

Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer.  He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net.

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.

Megan Zander is a content strategist working with brands to develop content experiences that help move the needle on real business objectives. At Sullivan Higdon & Sink, she works with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities.

Joe Cox is the Founder and Creator at The Pop-Marketer. His passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets him up every day (that and a 5Hour Energy).

Show Link: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-01/