Explore Your Enthusiasm

Explore Your Enthusiasm

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Explore Your Enthusiasm episodes

  • Lisa Jacobs on Copywriting and Income Reports
    Lisa Jacobs has built a jewelry business on Etsy (The Energy Shop), is a marketing consultant for creative entrepreneurs, and she recently taught with me during the Improve Your Holiday Sales bootcamp at CreativeLIVE.
     
    We discuss:
    • The two types of marketing writing
    • Why Lisa was about to quit everything
    • What she's enthusiastic about
    •  Links we mention
      • Lisa's Income Reports
      • The Real Numbers Project
      • How to learn from income reports
      • Listen to the episode here: https://taraswiger.com/podcast71/

        0 min
      • A Conversation with Abby Glassenberg

        Abby Glassenberg has built a thriving sewing pattern company, she is the podcaster behind the popular interview show, While She Naps, and the writer of my favorite blog. I was happy to get to talk to her about her own experience with creating a (massive!) email list with content I look forward to and how she helps makers do the same.

         Links we mention
        • Abby's CreativeLIVE class: Email Marketing for Crafters
        • The full 5 day course Improve your Holiday Sales (including the classes by Abby and me)
        • While She Naps Episode 14: Stacey Trock, Abby and I talk about emails (& why I'm a huge fan).
        • SumoMe
        • Craft Your Customer Path - the class where I discuss what to include in your email opt-in
        • Listen to the full episode: TaraSwiger.com/podcast70

          37 min
        • Get More Done: A sneak peek at my new class

          If you are listening to this episode as it’s released, on August 19th 2015 - first of all, thank you! You’re awesome. Secondly, if it’s between 9am and 4pm PST, go to CreativeLIVE.com right now and click “watch live!” and you’ll be able to watch me teach! Live!

          If you’re not listening RIGHT at that moment, I wanted to give you a sneak peek at what I’m teaching, so that you can start to have a more productive day RIGHT NOW. If you like what you hear, you can purchase the class here and get anytime access to over 5 hours of videos, the full 20+ page workbook, and a discount to Lift Off!

          Imagine that it’s the end of your workday. You close your computer, walk away from your sewing machine, put away your supplies. You take a moment to look back at what you just got done. Instead of feeling frustration, or that it’s never enough, you feel calm. You feel GOOD. You’re proud of what you got done, and you know that it matters - that it is moving you, bit by bit, towards your goal.

          That is what I want for you, and that is the aim of this class. So that soon, maybe tomorrow, maybe next week, you’ll get done working, and you’ll feel GOOD.

          In this episode I share the Three Keys to Getting More Done. 

          Listen to the episode: TaraSwiger.com/podcast69/

          13 min
        • Megan Auman on visual marketing, neuroscience of desire, and MBAs

          Megan Auman is a designer, metalsmith and educator, who makes gorgeous jewelry. She's teaching  Build Your Holiday Marketing Plan at CreativeLIVE during the Improve your Holiday Sales bootcamp, where I'm teaching Get More Done. You can watch it live, for free, if you sign up here.

          Today Megan's joining me on Explore Your Enthusiasm to talk about:

          • Turning points in her business
          • How she discovered she didn't need an MBA
          • The importance of visual marketing and getting what you're worth
          • Links we mention
            • Improve Your Holiday Sales class
            • Megan's jewelry
            • Designing an MBA
            • Megan's Pinterest Marketing for Makers class
            • Megan on Pinterest on Elise Gets Crafty
            • Listen to the episode here: TaraSwiger.com/podcast68

              0 min
            • Focus: how to get it and keep it

              Distracted by the internet? Find it impossible to focus? You are not alone.

              Today I share 3 of my best tips to get focused on your work, avoid distractions, and keep your focus until you get a project done. This is vital for productivity and making progress in your business and so many of us struggle with it. If you'd like to learn more about getting stuff done, join my upcoming class with CreativeLIVE. It's totally free to watch live on August 19th, and you can sign up for reminders (and get a cool Holiday Sales Forecasting Calculator) here.

              Listen to the episode at TaraSwiger.com/podcast67/

              26 min
            • How to get the support you need and hire your first person

              Over the last few weeks we've been talking about some of the challenges of growing your business and that generated some questions about where you should start, if you need to hire support. We talk about this all the time in the Starship, so I wanted to share what I tell my clients. In this episode, we'll walk through your options, the exact support I get in my business, and the 7 steps to hiring your first help.

              Resources:
              • A great post from Leonie Dawson on WHY you need to get more support.
              • Good guidelines from the SBA on if you need an employee or a contractor.
              • The IRS on the rules of employee vs contractor.
              • My own support solution
              • Getting your family to support you and your biz
              • Knitting Pattern Checklist
              • Listen to the episode here: TaraSwiger.com/podcast66

                26 min
              • 5 Steps to Grow Your Business

                Last week we talked about the challenges that come along with growth, but you might be wondering "How do I actually grow?"

                This week, I'll answer that question. Whatever it is for you, whatever growth means for you, here's the steps to making it happen. These steps are going to repeat again and again through growth, so realize that you won't just do this once, you'll do this at every new level. Listen in to learn the steps!

                Links mentioned: 

                • Map Making Guide (this will help in Step #2)
                • Pay Yourself (this will help Step #4)
                • Please note: Pay Yourself is being retired (it's getting a face lift!), so this is your last chance to get it at its lowest price. You'll also get the updated version when it's released to the world!

                  Listen to the full episode here: TaraSwiger.com/podcast65/

                  0 min
                • Mo Money.mp3

                  As your business scales up, the problems and challenges you encounter scale up as well. Is this a sign you should stop? (Hint: no!) In today's episode, I share a business principle about growth and how you can use it to stay on the right path.

                  Listen in at TaraSwiger.com/podcast64/

                  0 min
                • Business Boundaries: How to create healthy boundaries in your creative business

                  This week, we're talking about creating boundaries in your business. As Andi Satterlund said on Twitter: "Finding balance between being friendly and establishing boundaries with your customer base."

                  In this episode you'll learn:

                  • Your responsibility
                  • The importance of culture
                  • Your options when someone is inappropriate or breaches your boundaries
                  •  

                    Also! I streamed this live on Periscope while recording it! If you'd like to get podcast episodes a whole week early (and watch me on video?), follow me there, TaraSwiger.

                    Remember to share your response to today's episode on Instagram, with the hashtag #exploreyourenthusiasm!

                    Listen to the full episode at TaraSwiger.com/podcast63/

                    34 min
                  • Corrina Ferguson, knitwear designer and author: An interview

                    Today I'm delighted to have Corrina Ferguson of Picnic Knits on, to talk with us about her business as a knitwear designer. I've gotten to know Corinna over the past year, as she's been  a member of the Starship. Most recently, she's  the author Warm Days, Cool Knits, published by Interweave, which is full of knitting patterns suited to warmer weather. 

                     
                    In today's episode we discuss
                    • The turning point in her business
                    • Trade Show etiquette (read Corrina's posts about TNNA here and here)
                    • The struggle of being the only employee in your business
                    • Listen to the episode here: TaraSwiger.com/podcast62/

                      0 min

                    About Explore Your Enthusiasm

                    From the publisher's feed

                    Tap into what makes you feel like YOU by following your enthusiasm. Each week we’ll discuss finding joy, mental wellness and enthusiasm by finding time and energy to do more of what feels fun. Yes,…