In this conversation, Ryan Staley interviews Jonathan Lister, COO of Vidyard, discussing the transformative role of AI in video marketing and outreach. Jonathan shares insights on how Vidyard leverages AI avatars to enhance personalization at scale, improve customer management, and streamline sales processes. The discussion covers various use cases, engagement metrics, and the future potential of AI in go-to-market strategies.

Takeaways

🔹Vidyard focuses on video for go-to-market strategies.
🔹AI avatars enable personalization at scale in outreach.
🔹Quality outreach is now achievable with AI technology.
🔹Customer management can be enhanced through AI-driven communication.
🔹Trigger-based workflows can automate responses to customer actions.
🔹Engagement rates for video outreach are significantly higher than emails.
🔹The technology is evolving rapidly, necessitating adaptation by sales teams.
🔹Bulk video generation allows for efficient outreach to multiple prospects.
🔹AI avatars can be customized for individual recipients.
🔹Understanding and utilizing AI in sales is crucial for future success.

Chapters

00:00 Introduction to Vidyard and Jonathan Lister
01:10 The Role of AI in Video Marketing
03:15 Use Cases for AI Avatars in Outreach
05:10 Enhancing Customer Management with AI
06:08 Personalization at Scale with AI Avatars
10:01 Quantifying Engagement and Conversion Rates
12:50 Trigger-Based Workflows in Sales

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