On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. 

Key Takeaways:

(04:12) The effectiveness of storytelling in business for conveying brand values.

(08:35) The importance of consistency in storytelling to maintain a strong brand image.

(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.

(22:29) The challenges and strategies involved in narrative-driven marketing.

(29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction.

(34:10) The influence of technological advancements on the landscape of narrative marketing.

Resources Mentioned:

Jennifer Bittinger -

https://www.linkedin.com/in/jenniferbittinger/

Narrativa | LinkedIn -

https://www.linkedin.com/company/narrativaai/

Narrativa | Website -

https://www.narrativa.com/

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