“But there's something special about northwest Arkansas and how dynamic it is and how quickly it's growing.”

• Daniel Fritsche

Luke Brasuel, Daniel Fritsche, and Tad Moore are the founders of NWA Daily, a popular newsletter dedicated to sharing the latest news, events, and happenings in Northwest Arkansas. Luke and Daniel, both with backgrounds linked to the University of Arkansas and extensive local experience, initiated the project after identifying a gap in accessible, localized information. Tad Moore, a native of the area and skilled writer, later joined the team, significantly enhancing the newsletter's quality and engagement. Their combined efforts have grown the newsletter to a prominent position within the community, offering a unique mix of business, culture, entrepreneurship, and life updates.

Episode Summary:

In this engaging episode of I am Northwest Arkansas, host Randy Wilburn welcomes the dynamic trio behind NWA Daily—Luke Brasuel, Daniel Fritsche, and Tad Moore. Recorded at the Furman Garner performance studio at KUAF, Randy delves into the origins, development, and future aspirations of the NWA Daily newsletter, a key source of localized information for Northwest Arkansas residents.

Luke and Daniel share the initial spark that led to the creation of NWA Daily, emphasizing the lack of cohesive, easily accessible local news at the time. The newsletter idea was born out of casual conversations about local events, businesses, and elections, eventually leading to a dedicated service that now boasts over 35,000 subscribers. Tad Moore's arrival and his editorial prowess significantly enhanced the newsletter, shaping it into the trusted and comprehensive source it is today. They discuss partnerships with local organizations and the evolution of their content, highlighting collaborations like Cache, the Venture Guide with 37 North Expeditions, and integration with local job boards. The episode provides an insightful look into their strategic content planning and future goals, including their ambitious target of capturing 10% of the local market.

Email Daniel Fritsche

Email Tad Moore

Email Luke Brasuel

Website NWA Daily

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NWA Daily on LinkedIn

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