The Future of Internal Communication

Exploring the IoIC’s AI ethics Charter with Joe McMann and Adele McIntosh

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In February 2025, the IoIC launched its AI ethics Charter for internal communication. As GenerativeAI adoption goes mainstream, there are many moral and ethical considerations that require contemplation and resolution. Its implementation requires human care, stewardship and oversight.

The goal of the AI Charter is to present some of the most pressing points for organisations to reflect and agree on and to catalyse a live and ongoing membership conversation about how best to adopt AI while sustaining access to good, purposeful work for colleagues.

In this conversation, we are joined by AI taskforce members Adele McIntosh and Joe McMann. As VP Internal Communication and Community for Arm (Adele) and Director of Internal and Executive Communication (EMEA) for Marriott International (Joe), they were expertly placed to help evaluate what an AI ethics Charter might include. We discuss what drew them to the taskforce and the role internal communication can play in helping organisations harness the full potential of AI.

Takeaways

  • AI is a significant part of organisational development.
  • The AI Ethics Charter aims to address ethical and human-centered AI adoption.
  • Internal communicators play a crucial role in AI integration.
  • The charter will evolve as technology progresses.
  • AI presents both risks and opportunities for organizations.
  • Community building is essential in navigating AI challenges.
  • Transparency and ethics are vital in AI communication.
  • Understanding AI's impact on jobs is crucial for employee engagement.
  • Internal communication can help demystify AI for employees.
  • A strategic narrative around AI is necessary for effective communication. AI presents a significant opportunity for internal communicators.
  • Maintaining human connection is crucial in the age of AI.
  • The roles of communicators will evolve with AI integration.
  • Authenticity and trust may be at risk with automation.
  • Organizations must embrace AI to thrive in the future.
  • Disengagement and loneliness are pressing issues in communication.
  • AI can enhance efficiency but should not replace human insight.
  • Ethical considerations are paramount in AI adoption.
  • Communication about AI is essential to mitigate risks.
  • Continuous learning and adaptation are necessary for success.

    • +++++

    Find Adele on LinkedIn: https://www.linkedin.com/in/adelekmcintosh/

    Find Joe on LinkedIn: https://www.linkedin.com/in/joe-mcmann-364a1b11/

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    The Future of Internal CommunicationBy Institute of Internal Communication
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