Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 

0:00 Intro 
1:16 Conversation with Jay 
2:12 8 years of podcasting 
3:06 Premise, topic, hook 
7:10 Customers’ pain points 
10:45 Resonance VS Reach 
14:24 Quantity VS Quality 
18:00 Investigate what Google can’t answer 
22:34 Content as a product 
24:05 Try the wine strategy 
27:50 Theme 
31:40 Connect with Jay 
32:55 Outro 

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