When you are an entrepreneur, things are changing constantly
For myself, even just looking at the past year, I can see how my direction has shifted, plans have changed, and launches have flopped
There is an endless list of ways that things could NOT go as planned
When that happens, what will keep you moving forward towards your intended future?
Let’s talk a little bit about responsibility and blame
As an example, let’s use something that’s happened to me - a “failed” launch to your email list
Maybe you didn’t hit your revenue target, it didn’t convert like you thought it would, something along those lines
What would blaming look like in this case?
“Wow, these people really don’t know what they’re missing out on”
“Email really just isn’t what it used to be, people just swipe and delete now”
“I’m terrible at copywriting, I should just give up”
These are all examples of blame
I’m not saying they’re not true statements, they very well might be LOL
But when it comes to moving forward, reaching your goals, achieving your desired outcome, blame does no one any good
Responsibility, on the other hand, propels you forward
It moves you toward finding a solution, toward improving whatever went wrong, toward a better outcome on the next go around
Here’s what it looks like
“How can I better convey the value of this product the next time I launch to my list?”
“How can I improve my email subject lines so my emails get opened more often?”
“What can I do between now and my next launch to level up my copywriting game?”
You shift your focus from who is at fault to how you can get where you want to go
Do you see the difference?
It’s not about ignoring the bad, but how you can learn from it going forward
It’s not about finding out who or what’s at fault, it’s about what we can do to change it going forward
So now I want to hear from you
While you were reading this, what situation in your life came to mind and how does this apply?
Let me know in the comments below
