EXPOsed Conferences™ Podcast

Some say fun & law can’t coexist, but that means they haven’t met Annette Stepanian, a real lawyer who makes the law practical, approachable, and dare we say it – even a little fun. Not only can she lay down the law, but Annette equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. 

Committed to making legal information accessible for small business owners and entrepreneurs, Annette founded Your Legal BFF®, your go-to online legal bestie for easy to understand and industry specific contract templates and trainings. Through Your Legal BFF® products, one-on-one services and the Office Talk podcast, Annette combines her passion for law and small business to help entrepreneurs protect their business baby! Learn more at www.annettestepanian.com or www.yourlegalbff.com.

On Today’s Episode of EXPOsed Conferences™ Podcast Annette helps walk us through some of the challenges we are facing when it comes to our Event Contracts as our events are being cancelled and postponed due to COVID-19.  Annette helps us identify areas we might need to rethink contracts, explaining what Force Majeure Clause in further detail and how we can rethink our event contracts to update or plan for future events.

*Please note there is a little bit of static on this episode, we apologize for any inconvenience in advance.

On this episode we will expose...

-Key areas you should pay attention to and discuss with your clients when reviewing your event contracts
- What is Force Majeure Clause really and does COVID-19 fall under the Force Majeure Clause?
-What potential reprocussions can an event planner expect when dealing with event cancellation and what is the financial impact can it have on their business?
-Understanding under what conditions you might consider when postponing your event
-Thinking through the "breakup" of your contracts - to honor your contracts and preserving your relationships
-How you can anticipate risk and make adjustments to your existing contracts
-Considerations you should make when amending your event contracts
-Best practices for communicating with your vendors and stakeholders
-Preventive measures you can take now to re-evaluate your business

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I sit down with Jefferson Davis - President of Competitive Edge.  Jefferson is a leading tradeshow productivity expert who for 29 years has been helping show organizers get, keep and grow exhibitors.  His company provides advanced level sales training for show organizers along with award winning exhibitor communication and education programs.  His client list reads like a a “who’s who” in the exposition industry.  

Learn more about Jefferson Davis, Competitive Edge HERE

As well, read the McKinsey Research Report which Jefferson mentioned in this episode: The McKinsey Report Safeguarding Lives & Livelihood: The imperative of this time

On this episode we will expose...

-The impact of the tradeshow industry on the economy
-How uncertainty shows up in times of crisis
-How the conference industry can move from Fear to Courage
-What challenges event organizers will be faced with as events are being cancelled and postponed
-Best practices for communicating to stakeholders during this time
-How to balance our relationships while honoring our contracts
-Rebooting events and retaining attendees and exhibitors
-What concerns will event organizers need to address in the coming months
-Why sensitivity, grace and patience are key at this time
-Taking our industry back!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m discussing Virtual Event Sponsorship Packages. I'm going to be helping you build out your sponsorships, give you examples of some unique and innovative sponsorship offerings.   I'll show you how to create value for your stakeholders and give you some key items that you can offer in your list of benefits.  And finally I"ll give you some suggestions on how to determine the appropriate cost for your virtual event sponsorships.

On today's episode we will expose...

-The two primary models that are used to build out your sponsorship
-How to determine many sponsorship packages you need to achieve your revenue goals
-Examples of unique and innovative sponsorship Items  (See Below for the complete list!)
-Creating value for your sponsors to further engage with your attendees pre or post event
-What top 2 items factor in pricing out your sponsorships
-How analytics can help leverage your sponsorship packages and price points

Below is a list of ALL the sponsorships discussed on today's episode as well as several more! Use this to build out your sponsorship tiers or use all of them to create an A LA Carte Model. 

1. On Demand Sponsor
2. Registration Pages
3. Banner Ads
4. Transition Slides
5. Speaking Opportunities
6. Break Chat Host
7. Virtual Tradeshow
8. Virtual Happy Hours, Stretch Breaks and DJ Dance Parties (My favorite!)
9. Surprise & Delight Moments
10.Virtual Swag

Below are some additional fun and unique options to also consider!!
*Entertainment Breaks
*Push Notifications or notifications through your event software
*Gamification, Polls & Quizzes
*Branded Breakout Rooms
*Coordinated Food Delivery - l absolutely love this idea esp. now when everyone is at home social distancing!  
*Social Media Sponsorships to include InstaStories or Ads
*Virtual Photo Booth

On this episode, I discussed the Virtual Photo Booth that I took part of .....I wasn't able to find the exact vendor that was used a the event I took part of however check out the link HERE to get more information for another vendor and use it at your own virtual event!  Remember there are so many ways to use this time to think outside the box!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show (http://patreon.com/exposedconferencespo

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On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Sasha, Virtual Event Strategist helping corporations transition their offline events into the online world and showing entrepreneurs how to host successful virtual events to accelerate their businesses. 

Sasha started her career in the corporate world, working for big international companies all over the world, however she then decided to follow her entrepreneur itch and started her own online business to support her nomadic laptop lifestyle.  Today she works with clients from both the corporate and offline world as well as online entrepreneurs to leverage the power of virtual events and boost their business growth.

Learn more about Sasha, Virtual Events Academy HERE

On today's episode we will expose...

-Key steps to plan and execute an online event
-Why structuring and timing your event is important to your event success
-What to look for when selecting a virtual event software
-What technological considerations you should be aware of when hosting an online event
-The most important elements of hosting a virtual event
-Building your event team, who should be involved in running your event
-International events - what elements should you pay attention to
-Creating effective networking experiences for your attendees and the best tools to keep them engaged
-How you can avoid some of the top technological and logistical issues
-Zoom bumping, how to avoid hackers from interrupting your event!
-The recommended timeframe for setting up your virtual event
-Creating an effective marketing strategy and exposing content storms
-The future of virtual events, what to expect in the next few months
- How you can build a solid post-event strategy to keep your audience engaged and ready to buy more

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

**This episode has a bit of static throughout, I apologize for any disruption it might cause.

On Today’s Episode of EXPOsed Conferences™ Podcast I wanted to take this time to acknowledge the current climate that we are in and share with you some resources that can help you and your organizations during this difficult and challenging time.

We are all in this together.  We are all navigating this the best we can.  I recently shared a post on instagram re: creating a Plan B for our events and the actions we take towards creating a contingency plan. Unfortunately this is not an area that we ever saw coming nor could have planned for.  In our industry, as planners, we are used to preparing ourselves for the unexpected, preparing for odd occurrences in our events that we might have to make adjustments.   We are used to quick thinking and making quick changes.  However, I believe I can speak for the majority when I say you cannot plan for this. Each day, each hour the plans continue to change.

Nobody has all the answers and I'm sure it will be quite some time before things get truly back to normal, however I do hope that you find some time each day to take rest, do things that help you to calm yourself and your mind and find even the slightest ways to encourage forward movement. 

What ways can you find in the day to create routine, normalcy or even peace of mind?

Continue to do what you do as best as you can and remember to check in with others as well.  Not everyone sees the world and the current environment the way you do.  So check in and make sure they are okay too.   I'm sure you've heard by now the term "social distancing".  I ask you to remember social distancing doesn't mean isolation from connecting with others.  You can still call, send an email or connect over social media. 

Most importantly check-in with yourself. 

I know there is a ton of information already out there and I'm obviously not an expert on this issue but I hope I can at least share with you some links and resources that you can use for your own organizations and events. 

Stay Safe, Stay Healthy and Stay Positive.

Center for Disease Control & Prevention (CDC)

Society for Human Resource Management (SHRM) Coronavirus and COVID-19 Resources for Employers

Articles and Resources on Coronavirus for Events:
A comprehensive list of Tips, Tools, and Examples for Event Organizers during the Coronavirus Outbreak
David Spinks, CMX

Go Forward, Cancel, Postpone, Wash Your Hands, Rinse........and Repeat
Lisa Block, EVP, Conference Strategy at Velvet Chainsaw

Virtual Co-Working - Holding each other accountable
Beth Lawrence Meetings & Events

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights

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On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Laurel Mattice, Event Manager at the New Orleans Marriott.  Laurel attended Hope College in Holland Michigan.  After she graduated she moved to Greenville South Carolina and in her time there worked as the Event Manger at the Greenville Marriott handling social groups and many college sports team.  After almost three years at the property she moved to New Orleans and began working at the New Orleans Marriott as the Event Manager her current role past two years.

On Today’s episode, Laurel will be sharing her tips with working with conference venues specifically working with large brand hotels and will give us insight into what conference planners can do in preparation of their events and tips and advice to capture the essence of the city they are in.

On today's episode we will expose...

-Insight scoop from the venue side from a large brand hotel!
-What ways can your team prepare or share with your venue prior to your event
-All things NOLA (Why visit? What time is best to host an event? Getting Around and more!)
-Key items to ask your Event Manger in preparation of your event
-Why it's important to set expectations in advance
-Tips to design and create successful event experiences
-Marriott Red Coats; utilizing the app or a venue onsite property resources
-Why meeting rooms are so COLD?! No seriously..... ;)
-What new requests that meetings are starting to incorporate into their events?
-Best practices for bringing outside vendors on property
-How to keep your attendees on property and capture the vitality of the event city
-What out of the box ideas are attendees incorporating into their events

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Roxy Jahangeri, Co-founder of DC Brunch Club, a Washington DC based entrepreneur focused on event curation and entertainment.  With a knack for creating unique event experiences for young professionals, DC Brunch club has hosted a wide variety of small to large scale pop-up events since Roxy and her co-founders launched the company in 2015.  Roxy spent 5 years working as an IT consultant at Deloitte and recently left her corporate role to pursue her passion in the event space full time.  Roxy’s mission is to bring one-of-a-kind experiences to life connecting young consumers to events they might not have access to otherwise. Roxy is currently working on launching her second company Poppi Events, a boutique creative events agency specializing in pop-up and social experiences.

On Today’s episode, Roxy will be sharing her knowledge of experiential events and pop-up experiences which is seemingly perfect as her company’s mission and vision aligns with creating unique experiences.

Learn more about Roxy Jahangeri, Founder of Poppi Events HERE

On today's episode we will expose...

-How we are defining experiental events
-Engaging with your attendees to create impactful and memorable experiences
-The customer journey - how to stimulate all the senses from the minute your attendees walk through the door
- Creating activation areas to get attendees to engage with your brand
-How Gen Z and Millenials are changing the way events are being designed
-Driving your attendees and consumers to share your events on social media
-The Pop-Up Shift: What we can expect to see in the future
-Giving Back Movement - how tying your event to social causes has influenced the industry
-Low budget ideas to bring "like-minded" attendees together
-Trends for the future of experiential and pop up events

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Traci Reuter, Founder & CEO of Divine Social.  Traci helps business owners build and grow their brand so they can focus on providing value to their customers.  She has 25 years of experience in sales and marketing and is blessed with the uncanny ability to take a companies mission, vision and message and get it in front of the right people at the right time through authentic marketing.

On this episode Traci will be sharing her knowledge and expertise of sales and marketing a sit relates to conferences so that organizers can better understand their customers and clients optimize and monetize their shows while building client relationships.

Learn more about Traci Reuter, Founder & CEO of Divine Social HERE

Check out Traci on YouTube HERE and her special webpage specific for EXPOsed Conference listeners HERE

On today's episode we will expose...

-Understanding the phases of the Customer Sales Cycle
-Moving a company from awareness to purchase
-Why the sales cycle should "Start from the end in mind.."
-Today's Business Visibility Problem: Breaking through the advertisement noise
-The most under utilized and powerful type of advertising
- "Woo-ing" your prospect
-Suggestions for speeding up the sales cycle process
-The three pillars to successful social advertising
-The Emotional Bank Account: Creating Deposits in Your Customers Life to become the trusted advisor
-Leading so that your content is congruent with your goal
-Tips and suggestions for rewarding new and existing customers
-Voting with their dollars, valuing your customers and clients so they spend with you!
-Creating a Value Add for your Customers to Capitalize on their event experience
-Getting a "leg up" on curating and collecting your event content to use throughout the year

-The customer sales cycle

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Cassandra Thompson, LinkedIn & Networking Consultant.  Cassandra helps motivated professionals build their careers by taking the overwhelm out of career building through practical tips on networking both online and off. 

On this episode Cassandra will be sharing her knowledge and expertise to help conference professionals create opportunities for attendees to find valuable connections at any stage of their event.

This is my Number #1 thing to unlock at this moment and I am so excited to share some of her tips with you to help bridge the gap for attendees to facilitate relationships that carry on from the beginning of an event when someone registers until after the show when they go back home. 

Learn more about Cassandra Thompson HERE

On today's episode we will expose...

-Bridging the gap for our attendees throughout our events to build authentic relationships
-Taking the "dirty" out of networking Changing the perception of what networking is today
-Tips & Tools to encourage attendees to begin the networking process in advance
-Creating Conference Communities! Insight into some amazing takeaways
-Planting the seed and setting the tone for the event
-Laying ground rules to encourage dialogue
-Various conversation starters that help break the ice (ie, Call out the awkwardness! Giving attendees a prompt to engage)
-Matchmaking based on topics and interests of the attendees
-Activities! Creating networking moments/experiences that help create organic conversations
-How conference apps can be a roadblock for relationship building
-Conference Time Out?! Hear this one out....
-The extreme introvert, how to take the pressure off networking and ideas to help introverts engage
-Continuing the conversation after the conference, ways to assist attendees once they leave the event to build upon the connections they made onsite

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Nick Borelli President and Strategist of Borelli Strategies which focuses on consulting, coaching and management of digital marketing for events.  Nick has over 20 years of experience in the event industry and has spent his career developing marketing and sales strategies for companies of different scales, missions, and markets.  Nick has been named Top Event Management Influencer and also industry Changemaker by MeetingsNet in 2018 for his work in digital communication advocacy within the meetings and events industries to name just a few of his accolades.

On this episode he’ll be sharing his knowledge and expertise of marketing primarily focusing on event marketing and design.

Learn more about Nick Borelli, Borelli Strategies HERE

On today's episode we will expose...

-Today's social media landscape as it relates to events
-The FOMO phenomenon and creating events that capitalize on creating a sense of urgency
-Anticipating attendee behavior to design and create atmospheres and moments that your attendees will want to share
-Design work for events: How to authentically empower attendees and giving them the ammunition to share their stories
-The importance of listening as it relates to social media and events
-Understanding what it takes to have your thumb on the pulse with the community your serving
-Creating Personas and inviting them into the fold of your events to gather collective intelligence
-The concept behind social media influencers and how to scale them for your events
-The tool that helps you find what the most shared content and key influencers of your events and finding ways to collaborate and empower them
-Having an "Eyes Up" Management and Mentality
-What to avoid when sourcing some of these new trends
-Why understanding behavioral science and decision making process is important in the design of your events

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show