EXPOsed Conferences™ Podcast

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Lisa Block, Executive Vice President of Conference Strategy & Design of Velvet Chainsaw.  Lisa joined Velvet Chainsaw in 2019 after spending nearly 30 years leading and growing the conference and events team and portfolio at the Society of Human Resource Managers (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission. Her talent is in matching event and organizational purpose with live event design and strategy and in the people practices that go along with making events work.  She helped grow SHRM’s signature event the Annual Conference and Exposition which attracts over 22,000 domestic and international participants and over 700 exhibiting companies five fold, making it the leading event for the HR profession. She led efforts to broaden SHRM’s brand and implemented numerous strategies that increased revenue and heightened event ROI.

Lisa has been active in numerous professional organizations, most notably PCMA (Professional Convention Management Association), where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. In 2015 she was inducted into the Inaugural Washington D.C. Biz Bash Hall of Fame.

On today's episode we will expose...

-Lisa's first memory of the industry
-How the industry and the HR Profession progressed and in what ways over the years were they able to expand and grow from a 4,000 person event to over 22,000 attendees
-What efforts were made to make their members feel valuable to add personal touches
-The Rock Program - pick up some unique tips and ideas for your organization implement a similar program to surprise and delight your attendees
-And Reverse Rock, how you can also surprise and delight your event team for their hard work
-The Connection Zone: How to create centralized experiences for attendees to gather, connect and enjoy !
-Lisa's action item for conference organizers and more!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

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On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Aidan Augustin, Co-Founder and President of Feathr, a software company building marketing tools specifically tailored to the needs of event organizers and professional associations. Feathr has helped almost 2,000 conferences or trade shows grow attendance, engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an active member of both ASAE and IAEE, a volunteer with CEIR, and a regular speaker on the topics of programmatic advertising, influencer marketing, and web analytics.

Click HERE to learn more about Aidan Augustin and Feathr and follow him on social media @Feathr for more great tips and tools to multiply your digital marketing efforts and make your campaigns more successful! 

On today's episode we will expose...

- How Feathr transformed from a networking app into a modern digital marketing suite for events
-How having a digital marketing campaign can boost registrations, sponsorships and exhibitors through targeting and re-targeting campaigns
-Why having a 365 year campaign is a must and why personalization to your event success!
-How you can use the influencer referral tools to promote your event
-What insights are coming down the pipeline in digital marketing space and what is on the horizon for Feathr - think 2019 and beyond
-And a few fun speed round questions....stick around to the very end you won't want to miss some interesting details we learned about Aidan including his favorite karaoke song, you won't to miss this!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Alex Nesterak, Chief Creative Director and owner of Alexandra Nesterak Events.  Previous to starting her own business she worked along side me at an association in Washington, D.C. where she worked on the side of Registration and Housing.  She since then has gone on to pave her way to successfully running her own business.  Alex has a unique approach to events through thoughtful planning, creative details and dreamy decor.  Her events have been featured in Washingtonian Bride & Groom Magazine and Modern Luxury Weddings.

Click HERE to learn more about Alex Nesterak, Alexandra Nesterak Events and follow her on Instsgram @alexandranesterakevents for more great tips!

On today's episode we will expose...

- The most common ways to find vendors
- How you can vet your vendors to make sure they are reputable
- The must have items that should be considered when considering contract negotiations
- Who you should include when looking over your contracts
-What measures you should take when reviewing your contracts
-Following up with vendors when an issue arises j
-Building trust with your relationships to run successful events
-Ways you can ensure your vendors are keeping up with the trends

"The more research the better and I know timelines don't always give you the flexibility to do a ton of research but you're better off doing more research and really truly vetting your vendors if you want a successful event. - Alex Nesterak

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Beth Lawrence, Award Winning Event Producer and Experiential strategist who helps companies create connective experiences in the form of corporate events, trade shows and meetings.  She is the co-founder of a local networking group The Industry Formula and the President of the Professional Women’s Roundtable.  Beth has made a name for herself in the hospitality industry, holding positions in sales, marketing, and event planning and was awarded Pennsylvania Meetings & Events Magazine’s 2018 Independent Meeting Planner of 2018.

"That's what a Plan B is really is about....whether you plan for it ahead of time or whether it happens onsite, being able to think on your feet is a huge aspect of being an event planner."  - Beth Lawrence

Click HERE to learn more about Beth Lawrence, Beth Lawrence LLC and follow her on Instagram @_beth_lawrence_llc for more great event tips!

On today's episode we will expose...

-Why every conference organizer should have a contingency plan
-Best practices for resolving issues quickly
-How to develop a system to rapidly deploy solutions
-Managing Client Expectations
-What contingencies can you put into place prior to the event in your contract to avoid unforeseen costs
-How to establish a chain of command to disseminate quick changes
-How selecting your team can influence the outcome
-What areas should conference organizers be thinking of when thinking about a backup plan? -The most important quality an event planner can have
- Speed Round! Explore some new suggestions for last minute speaker cancellations, travel hiccups, food and beverage mishaps and more!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 

Support the show

On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Katie Matusky, Productivity Expert and owner of Entropy Organized.  Katie redefines what work life balance means for modern women and serves her clients as an experienced advisor. She teaches them to curate vivid, connected, meaningful lives one system at a time.  Today she will be sharing her secrets to curating a conference project template so that everything gets done on time and she'll also be spilling details about her 100% rule to design so executing is easy and so you CAN do it all without getting burnt out!   

"I really feel passionately that having the right plan in place and the right systems to run your conference will make a huge difference in your experience of it as well as the quality for the attendees." - Katie Matusky

Click HERE to learn more about Katie Matusky, Entropy Organized and follow her on Instsgram @entropyorganize for more great tips!

On today's episode we will expose...

How to Create a Conference Management Template so that Everything Gets Done On Time
-Why you should have Conference Management Template
- The 3 phases to setting your plan in place
- The organizational creative projects tool that has flipped productivity on it's head
- The most important piece of putting together your  project that you can share with your team
- How you can set action items for your team and then translate them into a actionable takeaway for attendees
- How you can avoid Roadblocks and Scope Creep
-Tips for consistently following up with your team so that they stay on track

How to Use the 100% Rule to Design so Executing It is Easy
-The 100% Rule and the Project Management Principle
-Give your team actionable deliverables
-How to create a collaborative process with your vendors to develop your conference management plan
-Unique tips to easily document staff tasks or later upload an employee for a future event

UPDATE (5.21.2019) Shout-Out to our friends @milanoteapp who heard about EXPOsed Conferences Podcast and have since shared their Event Brief Template & Event Planning Template to help all our listeners stay organized, understand your objectives, design the overall look and feel of your event and help you plan accordingly so that you can avoid any mistakes on the big day!  Click HERE to access the brief.  And to see more about Milanote and it's capabilities check out their website

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.  

Let's Connect! I would love to he

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This episode takes a look at the event industry through the lens of two Netflix Documentaries and breaks down the planning and execution of each and the five key elements they both encompass. 

First up we take a look at Tony Robbins "I'm Not Your Guru" and then we dive into the "Fyre Festival".  There is a quick compare and contrast of each targeted audience, program and what they do to inspire, motivate and empower.   While one has a hands up on the planning and execution of their event, the other unfortunately fails to bring to fruition the FOMO they built their entire event around.  They both however successfully drill down and incorporate the five key elements that are essential to the success of any event. 

Haven't seen the documentaries?! Check them out!

Watch Tony Robbins I'm Not Your Guru

Watch the FYRE FESTIVAL

Today we expose....
The FIVE Key Elements that every event should encompass.  How does your event compare and what you might be able to incorporate!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you be have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show

Welcome to EXPOsed Conferences™ Podcast, I'm your host Kristina Daniele, CEM.  EXPOsed Conferences™ Podcast mission is to connect planners and suppliers of the conference industry while exploring the innovation and the evolution of conferences. Through candid conversations with industry experts as well as your industry peers each episode will expose insider tips and resources of the industry to strengthen and elevate your events.

On today's episode we will expose...

 WHO I am, WHY I started this podcast and WHAT industry insights I will be exposing on future episodes.

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you be have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show