ExtraVirgin Food & Travel

Hospitality has notoriously low profit margins, so it can be hard to justify spending money (and time) promoting your business. But in this ultra-competitive age, it's a necessity in order to stay in the public eye. In this special bonus episode of ExtraVirgin Food & Travel Podcast, with Brooke Burns, owner of Savannah PR and one of Australia's most experienced hospitality PR professionals, we look at the options of DIY and low-cost solutions to publicising your hospitality business. Brooke has kindly shared her extensive knowledge, and she and Natascha discuss the following: * Branding * Websites * How to do your own social media * Are phone photos good enough? * Approaching the media - print and online * What makes a solid story * Should you consider paying for content? * Is influencer marketing worth the investment? How much does it cost, and how do you choose the right one? * How to deal with negative reviews * What paid PR can and can't do for your business and how to measure success and more. Brooke also has her own PR podcast The PR Pod which, while it's aimed at PR Professionals, has plenty more useful tips you can apply to your business. This is a particularly practical and value-packed podcast, especially for hospitality venues, whether you're a cafe owner, restaurateur, bar or caterer.

Hospitality has notoriously low profit margins, so it can be hard to justify spending money (and time) promoting your business. But in this ultra-competitive age, it's a necessity in order to stay in the public eye. In this special bonus episode of ExtraVirgin Food & Travel Podcast, with Brooke Burns, owner of Savannah PR and one of Australia's most experienced hospitality PR professionals, we look at the options of DIY and low-cost solutions to publicising your hospitality business. Brooke has kindly shared her extensive knowledge, and she and Natascha discuss the following: * Branding * Websites * How to do your own social media * Are phone photos good enough? * Approaching the media - print and online * What makes a solid story * Should you consider paying for content? * Is influencer marketing worth the investment? How much does it cost, and how do you choose the right one? * How to deal with negative reviews * What paid PR can and can't do for your business and how to measure success and more. Brooke also has her own PR podcast The PR Pod which, while it's aimed at PR Professionals, has plenty more useful tips you can apply to your business. This is a particularly practical and value-packed podcast, especially for hospitality venues, whether you're a cafe owner, restaurateur, bar or caterer.

Since the 1950s, Los Cabos, at the very southern tip of Mexico's Baja California Peninsula, (the original California) has attracted big names from Hollywood.

Today, it welcomes everyone and in this episode, our ExtraVirgin Postcard guest and passionate local, Rodrigo Esponda, shares his tips on this beautiful part of the world.

Rodrigo tells us about the rich marine life inhabiting both the Sea of Cortés and the Pacific Ocean, including 5 different species of whales and giant rays; where to find wild, deserted beaches, and stunning desert landscapes, as well as more manmade pleasures - from Cabo's creatives, to his recommendations on where to go for the region's best food and drink - from street tacos to top-shelf bars.

So whether you're looking for specific tips on Los Cabos, or just armchair travelling, join us for this episode of ExtraVirgin Postcards.

In this episode of ExtraVirgin Food & Travel Podcast, Natascha Mirosch talks with Matthew Evans, a former chef and restaurant critic, turned farmer, restaurateur, author and host of Gourmet Farmer on SBS.

An advocate for sustainable food and ethical production, who "wants everyone to eat well," experience has taught him that this starts with what's right under our feet - soil.

Matthew and Natascha chat regenerative farming, food, and his extraordinary new book, "Soil - the incredible story of what keeps the earth, and us healthy."

Fuel your wanderlust as we travel the globe, talking to ordinary people about why they love where they live, exploring beyond the guide books and tourist traps to discover local secrets.

In this episode, we hear from Dianne Bortoletto in Perth, Western Australia, the world's most isolated capital city.

Dianne talks festivals, food and farmers markets, the kilometres of coastal walks along the city's 19 beaches, the perpetually sunny weather and spectacular sunsets, the roof top bars and restaurants and how she spends her weekends in one of Australia's friendliest and most laid back cities.

Get more info and links for all the places mentioned at: https://extravirginfoodandtravel.com

Love this podcast? Please support it at: https://www.buymeacoffee.com/extravirgin

Tasmania's remote location, the unpolluted air, soft, pure water and the exceptional locally-grown barley are helping distilleries make their mark in the world whisky market.

In this episode of ExtraVirgin Food & Travel, we talk to master distiller Bill McHenry of McHenry Distillery in southern Tasmania about the process of getting the legendary spirit from grain to glass - from barrel-aging to food matching, ice or no-ice, Tasmanian terroir as well as Bill's ongoing search for a local peat bog. So pour yourself a dram, settle in and have a listen. Slåinte!

Fuel your wanderlust as we travel the globe, talking to ordinary people about why they love where they live. We explore beyond the guide books and tourist traps and discover local secrets. In this episode, we hear from John Hunter in Rugby, England - the town where the famous game was created. John describes a life of country walks on rolling hills, followed by good farm-to-fork food. There's also live music and the Oxford Canal, and, of course, it's a must-visit if you're a rugby fanatic.

Get more info and links for all the places mentioned at: https://extravirginfoodandtravel.com

Love this podcast? Please support it at: https://www.buymeacoffee.com/extravirgin

Meet the adventurous and brave Alienor le Gouvello who challenged herself to walk Australia's 5300km National Trail. Ask Alienor and she says her journey wasn't a solo one - she was part of a team that included her three tamed brumbies and her faithful dog Fox.

Alienor's journey started in Victoria's wild and snowy high country alps and ended after 13 months of emotional highs and lows in the country's humid tropical far north.

Along the way, she witnessed spectacular landscapes and experienced the kindness and generosity of the people she met. She also battled isolation and the elements, building a profound bond with her big-hearted horses.

The National Trail follows the foothills of the Great Dividing Range and the Eastern Escarpment, offering distance trekkers a uniquely Australian adventure. As it winds along the eastern seaboard, the trail provides access through some of Australia's wildest, most inaccessible country and the opportunity to experience unique fauna and flora.

Originally conceived as a route for the long-distance horse trekker, the trail is now enjoyed by cyclists and hikers as well.

Born in Paris, France, Alienor has seen more of Australia than most, after arriving, aged 20, for a three-week holiday and falling in love with the vastness of the outback. She went on to work in indigenous communities in the central and western deserts for 12 years, developing a deep appreciation for the land and for indigenous culture and traditions.

Having been a competitive horse rider from a young age, Alienor also learned about Australia's wild horses, often known as brumbies. She explains how discovering the plight of these wild heritage horses inspired her to undertake the length of the National Trail with three brumbies she would humanely train herself.

Her story is one of preparation, stamina and indomitable spirit embodied by Alienor and her beloved horses - Roxanne, River and Cooper. Click to listen. We hope you enjoy their inspiring tale.

If you're interested to read more of their adventures and to perhaps be inspired to plan your own wild adventure, grab a copy of Alienor's book Wild at Heart, with beautiful photos by renowned adventure photographer Cat Vinton.

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#NaturalHorsemanship

#GuyFawkesHeritageHorseAssociation

#outbackAustralia

#AustralianNationalTrail

This episode of ExtraVirgin "Postcards" comes from a tiny and remote island in the Pacific Ocean, over 1400 km from mainland Australia.

At just 35km square, Norfolk Island is home to around 1750 inhabitants, many of whom are the direct descendants of the Bounty mutineers.

Islander Sharyn Quintal talks to us about her beloved island home and its fascinating history - the unique language spoken, the bounteous nature, must-sees and tips for making the most of a visit to this laidback South Pacific paradise.

Italian-born cook and restaurateur Stefano de Pieri discusses authentic Italian food and why such a small country as Italy has such a diverse food culture - expect everything from food for feasts to the genius food of the "cucina povera" or poor kitchen.

Stefano, who has run a successful eatery in regional Victoria for 30 years, is also passionate about using the food of his local area in the Murray-Darling Basin, known as the food bowl of Australia. We discuss threats to the waterway, the significance of the native Murray cod, what changes our food producers are putting in place to preserve this delicate eco-system, and we hear of the fortitude of our farmers as they withstand the bitter cycles of drought and flood.

This award-winning restaurateur pulls no punches as he discusses the environment and his frustrations with the Australian palette but Stefano's love of his adopted community, the star of his new tv series Australia's Food Bowl which airs this month on SBS Food, shines through. Bon appetito!

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