What if your makeup routine is secretly harming your eye health? In this episode, we sit down with Dr. Nieka Sabeti, a practicing optometrist and founder of CHESHMA, a groundbreaking line of eye-friendly cosmetics. After countless patients broke down in her exam room—struggling with dry eye disease caused by cosmetics and feeling they had to choose between their appearance and their eye health—Dr. Neeka had a middle-of-the-night revelation that changed everything.

Discover why most cosmetics aren't as eye-safe as you'd think, how proper makeup removal can dramatically improve eye health, and what drove this optometrist to become an entrepreneur. Dr. Neeka shares her journey from chemistry undergrad to eye doctor to beauty brand founder, including why she drove labs crazy with her extensive testing requirements (way beyond Health Canada's standards).

We dive deep into the connection between cosmetics and dry eye disease, the importance of proper eye hygiene, and why education is at the core of changing both consumer behavior and industry standards. Plus, hear the co-hosts debate the challenges of building awareness for health-focused beauty products in a market where convenience often trumps wellness.

Whether you're a makeup lover, deal with dry eyes, or are curious about the intersection of healthcare and beauty innovation, this conversation will open your eyes (pun intended) to what you're really putting on your face.

Check out Cheshma Beauty here: https://cheshmabeauty.ca/

Thank you to Field Agent Canada for supporting the show: https://www.fieldagentcanada.com/