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Eye on Digital Marketing episodes
- 49: How to Optimize Your PDFs for Search EnginesChuck sits down with Sr Client Strategist, Catherine Stewart. Chuck and Catherine discuss tips on how you can optimize your website PDFs so they are more visible in search engines – including meta data, internal linking and ways to track PDF engagement.
Looking for more tips or how we can help your SEO strategy? Contact us at [email protected].14 min - 48: GA4 and the Power of Enhanced ConversionsChuck sits down with Google agency rep David Hinshillwood to hear straight from our Google partners how the shift from Universal Analytics into Google Analytics 4 will bring about many exciting changes in how data is collected, how reports will be generated and why this new platform is a necessary solution for your website to have.
Looking for more tips or how we can help your analytics tracking? Contact us at [email protected].15 min - 47: Connecting Your Team in a Remote World Using Their StrengthsEpisode 47 of MoreVisibility’s Eye on Digital Marketing podcast hosts guest speaker Kelly Merbler, Founder of The Kelly Merbler Company. Kelly and Chuck discuss the power of knowing your teams strengths and how you can unlock their true potential in a remote workforce.
Looking for more tips or how we can help your digital strategy? Contact us at [email protected].24 min - 46: How is SEO Similar to Tennis?This episode ‘serves up’ some similarities found in the game of tennis, as well as in your SEO strategy. Consistency is king in both cases, but what else should you be keeping top-of-mind to win at SEO that a professional tennis player should also keep top-of-mind to win their match? We explore the answers!
Looking for more tips or how we can help your digital strategy? Contact us at [email protected]18 min - 45: The Importance of Knowing Strengths and Passions Within Your OrganizationEpisode #45 of MoreVisibility’s Eye on Digital Marketing podcast invites Chief Operating Officer, Danielle Leitch, on to discuss:
- The importance of knowing your team’s strengths and passions versus their weaknesses and how much emphasis should be applied to these categories
- How a Strength-Based culture is powerful for long-term success and company retention
Looking for more tips or how we can help your digital strategy? Contact us at [email protected].31 min - 44: Tips For Your Google Business ProfileEpisode 44 of MoreVisibility’s Eye on Digital Marketing podcast invites Sr Client Strategist, Catherine Stewart, on to discuss Google Business Profiles:
- The correct cadence for auditing your profile
- Which areas and features you should update
- The impact Google Business Profiles have on search
Looking for more tips or how we can help your digital strategy? Contact us at [email protected].19 min - 43: Executive Tips to Maximize the Collaboration from Your Agency PartnersEpisode 43 of MoreVisibility’s Eye on Digital Marketing podcast shares perspective and tips from our COO on how digital marketing teams can:
- Ensure collaboration from all agency partners
- Share more information and strategic goals
- Focus on growth and keeping your teams motivated
Looking for more tips or how we can help your digital strategy? Contact us at [email protected].23 min - 42: How Google’s Performance Max Campaign Bring Your Ads TogetherThe latest installment of MoreVisibility’s Eye on Digital Marketing podcast explores Google’s new Performance Max Campaign:
- How does this help advertisers?
- What channels will ads run on?
- How reporting and audiences can change
Learn why you should think about testing Google’s Performance Max campaign. Have questions? Contact us at [email protected].15 min - 41: Our Google Partnership, YouTube Ads & Attribution ModelingEpisode 41 of MoreVisibility’s Eye on Digital Marketing podcast features our current Google Agency Development Manager, David Hinshillwood, who stopped by to discuss:
- The benefits of working with an agency who has a relationship with Google
- Why video action campaigns in YouTube are hot
- Perspective on Google Ads attribution modeling
Have questions? Contact us at [email protected].19 min - 40: Google Ads Transparency & the Future of AttributionEpisode 40 of MoreVisibility’s Eye on Digital Marketing podcast features VP of Interactive Advertising, Max Braglia, who shares is thoughts on:
- New transparency features in Google Ad Units
- What is Data-Driven Attribution and recent Google Ad updates
- How this new model will shape the future of your data
Have questions? Contact us at [email protected].22 min
About Eye on Digital Marketing
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Digital Marketing news and trends related to Search Engine Optimization, Search Engine Marketing, Website Design, Google Analytics, Social Media, Content Strategy and much more!