In Part 2 of this f/22 episode, Zach from the VSCO team continues discussing multi-disciplinary creator Liza Gershman’s success as a seasoned photographer who has worked with major brands such as Williams Sonoma and Restoration Hardware. With 20 years of experience across diverse genres, Liza offers invaluable advice on maintaining quality work, building strong networking relationships, getting hired for photography jobs, and more. Dive into a conversation filled with practical tips and insightful wisdom to inspire your next steps in photography.

Watch Part 1 of Liza’s f/22 interview to learn about getting your photography exhibited in art galleries.

0:00 — Intro

1:19 — Liza’s Reflection on Her 20-Year Photography Career

3:55 — Staying Relevant Throughout a Lifelong Photography Career

8:09 — Learnings From Wedding Photography, Mentors, & Darkroom Experience

10:25 — Career Advice for Emerging Photographers

13:40 — Quality Photography Work vs. Quality Network

19:19 — Value of Professional Portfolio Reviews (Palm Springs Photo Festival, NYCFotoWorks, PPA)

21:18 — Finding Inspiration From Different Mediums of Art

23:28 — Networking Tips for Maintaining Contacts, Social Media, & More

32:45 — Advice on Navigating Failure & Earning Respect as a Photographer

36:06 — Importance of Tenacity & Perseverance

38:27 — Outro

#vscocam #photography #photographer #photographertips #photographycareer #photographyjourney #photographyportfolio #careeradvice

In Part 1 of this f/22 episode, Zach from the VSCO team sits down with multi-disciplinary creator Liza Gershman to explore the VSCO Gallery at SCOPE Art Show during Miami Art Week. Liza offers a behind-the-scenes look at the SCOPE Art Show experience, the process of curating a gallery, and the power of collaboration and networking in the creative industry. Whether you’re starting your journey or a seasoned photographer, get inspired by Liza’s 20-year career insights and creative spirit as you consider exhibiting your work in an art show. Learn more about VSCO’s Gallery, The Modern Contrast of the American Identity, at SCOPE Art Show - https://www.vsco.co/scope.

0:00 — Intro

1:10 — About Liza Gershman

2:47 — Miami Art Week, SCOPE Art Show, & Miami Art Basel Overview

3:55 — Designing VSCO’s Gallery at SCOPE Art Show

5:53 — SCOPE Art Show Attendees (Buyers, Gallery Owners, Collectors, Students)

7:17 — Process of Creating VSCO’s Gallery at SCOPE Art Show

8:32 — Partnering With Level Frames, Bay Photo Lab, & Nørdikka Collective

13:50 — Curating Photographs From the VSCO Community For the Exhibit

16:21 — Preview of VSCO’s Gallery, “The Modern Contrast of the American Identity”

17:10 — About the Photography Exhibited in VSCO’s Gallery

20:45 — Feedback From Attendees of VSCO’s Gallery

22:22 — Opportunities For Photographers After SCOPE Art Show

Discover the additional photographers featured in VSCO’s Gallery at SCOPE Art Show:

Tom Sanders – https://vsco.co/tomsandersphoto/gallery

Jake Myers – https://vsco.co/jakemyers/gallery

Will Foerster – https://vsco.co/willfoerster/gallery

Emily Jahr – https://vsco.co/emilyjahrco/gallery

Weston Applegate – https://vsco.co/westonapplegate/gallery

Kyla Rys – https://vsco.co/kylarysphoto/gallery

Martine Séverin – https://vsco.co/martineseverin/gallery

Dulce Bautista – https://vsco.co/dulcebautistafotos/gallery

Special thanks to Level Frames, Bay Photo Lab, and Nørdikka Collective for being supporting partners of the exhibit.

#VSCO #VSCOcam #photography #professionalphotographer #photographytips #artgallery #artexhibit #miamiartweek #artbaselmiamibeach #scopeartshow #artshows

In this episode of f/22, hosted by Zach from the VSCO team, multifaceted creative Squint shares how he’s built a successful photography career through trust, gratitude, and meaningful relationships. From photographing celebrities to showcasing his work on VSCO, Squint offers insight into his creative journey and the mindset that’s helped him grow. Whether you’re emerging or established, his perspective provides inspiration for leveling up your own photography career.

Timestamps 

0:00 — Intro

1:09 — About Squint

2:47 — Squint’s Start in Photography

5:06 — Building Relationships With Notable Clients

7:15 — Leveraging Your Network for Opportunities

10:39 — Establishing Trust to Secure Clients

12:47 — Overcoming Failure as a Photographer

15:26 — Industry Shifts in Film, Digital, & Social Media

17:08 — The Future of the Photography Industry

18:27 — Squint’s Camera Gear (Fujifilm, Leica, Nikon, & More)

20:44 — VSCO Voices Grant’s Impact

22:29 — Using VSCO as a Photography Website

24:03 — The Value of Printing Your Work

25:16 — Benefits of Mentoring & Teaching

26:55 — Advice for Young Creatives Focusing on Craft

29:21 — Quality Work vs. Social Media Algorithms

33:38 — Using VSCO to Understand Creative Growth

34:44 — Continuing to Grow as a Seasoned Photographer

39:02 — What Aspiring Photographers Should Avoid

41:02 — Outro

If you're not already a Member, Try out a free 7 day trial of VSCO Membership

#VSCO #VSCOcam #celebrityphotographer #filmphotography #cameragear #leica #fujifilm #nikon #photography #professionalphotographer #photographytips #photographyportfolio

Dive into f/22 — a series where all things photography are brought into focus through conversations with photographers.

In a discussion hosted by Zach from the VSCO team, American-Pakistani photographer Simrah Farrukh shares a snapshot into how she secures professional clients, gains reach for personal photo projects on VSCO, and more. Whether you’re an aspiring photographer starting your journey or a professional photographer looking to gain more exposure, uncover inspiration for finding your voice and making an impact in today’s photography landscape.

See more from Simrah through her latest photography blog, Karachi in Motion.

0:00 — Intro

0:45 — About Simrah Farrukh

1:44 — Simrah’s Start in Photography

4:23 — Getting Discovered by Professional Photography Clients

7:03 — Is Art School Needed for Your Photography Career?

9:14 — Pakistan Photography Project: Karachi In Motion

14:46 — How to Deal With Disappointment as a Photographer

17:17 — Is a Video Frame Considered a Photograph?

19:27 — Tips for Storytelling Through Photos

20:47 — Using VSCO Blogs to Expand the Reach of Your Photography

22:33 — Getting Exposure & Advocating for Yourself as a Photographer

25:18 — How to Build a Network of Photography Clients

27:04 — Photography Industry & Economy Changes After COVID-19

29:55 — Simrah’s Camera Gear (Digital Cameras, Film Cameras, & Lenses)

31:54 — Advice for Aspiring Photographers

33:29 — Outro

#VSCO #VSCOcam #CameraGear #Sony #Contax #Photography #ProfessionalPhotographer #PhotographyTips