By Scott Tokar
5
88 ratings
The podcast currently has 18 episodes available.
All Hallows Eve-nt - A Halloween Brand Ambassador SPECIAL!
Philip Victor shares his story of breaking BAD
Channon Adde tells us about her interaction with Khaleesi
Kristina Fryk has an ALARMING experience.
Larry Wyatt finds out about BLOOD and STITCHES
Rick Gerber in “Who Do VooDoo”?
Sasha Love Higgins finds CAT PEOPLE at a tattoo show
Chef Anton plays BLOOD GAMES
Sara Konesky is DISMEMBERED
Laura Harwood is stuffed in a box
Amy Cosgrove wants to know if you are “faint of heart”
Steve Multer and the TOWERING INFERNO!
Ear Prompter tips from Philip Victor, Rick Gerber, Sasha Love Higgins, Larry Wyatt, Sara Konecky, and Shannon Dade.
Corporate Storytelling -Steve Multer’s first tradeshow as a presenter for Live Marketing in Chicago started as an actor on stage.
LARGE theater presentations back in the 1990’s “dot com” boom.
Elaine Cohen and her innovations in Live Marketing
How to succeed in FLOORING without really trying (A corporate theater presentation for a flooring tradeshow).
Live! Marketing “STOMP” dancing on the tradeshow floor (the noisiest production EVER)!
What to do if there are TOO many theaters on the same exhibitor aisle.
Metrics, corporate spend, and quantifying an exhibit’s results.
LOUD isn’t the best solution.
Using brand ambassadors and crowd gatherers to seat an audience for a business theater presentation.
Looking back at 2019 in contrast to 2020 and the COVID pandemic…
Looking forward to 2021, what are your expectations POST-COVID?
Craving REAL live tradeshows after Zoom fatigue.
OMG Steve mentioned Ted Kaczynski as a metaphor!!!!! A first on Face The Event 🤣
What exactly IS a “Corporate Story Teller”?
Instagram - LinkedIn - Facebook @SteveMulter
Web www.SteveMulter.com
“Never bring a sledgehammer to a pool game” Chef Anton shares his “FacePalm” moment to close the show…
NEXT WEEK - don’t miss our SPOOKY Halloween SPECIAL!!!
Q&A With Amy Cosgrove:
Starting a career as a “costumed character”
Getting her first “gig” in Boston, MA
How to get the NEXT gig and building her reputation in Boston and Philadelphia
Working with more than one agency so that she is turning work away because she is so busy.
OPTIMISM in tradeshow staffing mid/post COVID shows.
Making $300-$400-$500 per day as an independent contractor
Auto shows as a primary industry and host/hostessing
Updating your portfolio NOW to maximize your booking once shows pick-up later.
Detroit auto show as a 16-day gig!
The typical day in an auto show.
Media training to speak to the media and be seen on TV!
Autoshow expenses and your own private room.
Working the Blackhat “hacker’s” convention. There is a tradeshow for EVERYTHING!
Ear prompters and live presenting
Tradeshows are a small world…
Laura Harwood shares her “hair-razing” FacePalm” and her last-minute decision to “cut out” of the contract.
The most “unique” products ever worked for question team: Laura Harwood, Amy Cosgrove, Philip Victor, Rick Gerber, Channon Dade,
Laura Harwood - Las Vegas showgirl.
Remembering her first tradeshow in Detroit at Cobo Hall and how she got her first booking.
Working in Chicago’s McCormick Place, Navy Pier and Rosemont.
Costumes and characters in tradeshows? The Las Vegas Showgirl and the downsides of “full-body” makeup.
The different approaches that tradeshows take in staffing in different cities and regions.
What do event staffers usually wear at a tradeshow?
How to find a reputable agency to work with..
Follow Laura @lau.rahar.wood on Instagram
The most “unique” products ever worked for question team: Laura Harwood, Amy Cosgrove, Philip Victor, Rick Gerber, Channon Dade,
Aching Feet - Sara Konecky, branding associate/crowd gatherer
How Sara got into the business of crowd gathering and event staffing at tradeshows.
Crowd gatherer, hostess, or associate, what do you like to call yourself.
What are the duties of a crowd gatherer? Why it is important to KNOW what a product does and how the customers use it?
What IS badge scanning anyhow, and why do booths need it?
Why are there so many “local” gigs, and how can you get a company to pay for your travel expenses?
What does a GOOD and a BAD agency look like?
What jobs pay more than others?
What advice would you give (with the knowledge you have today) to your younger self, just starting out?
How to get on the “A-LIST” in any agency.
Instagram @Sarakonecky
Season 1, Episode 13 - Tradeshow Give-Aways / Chef Anton - Trick-shot Sales Entertainer
How do variety acts work in brand activations?
How to best use a professional brand ambassador to assist with crowd dynamics in a live presentation
Using a dedicated team or local talent advantages and pitfalls.
Why it is so tough to use a company staff member as part of your live presentation team.
What makes the perfect crowd gatherer? A virtual “want ad”.
The best way to STOP attendees in the aisles and the “yes ladder”.
Why is it so important to get the badges scanned and delivering a quantifiable result?
How do you get hired as a booth host/hostess or badge scanner?
Working as an independent contractor and the business card advantage over the typical modeling agency route.
Why “suitcasing” a tradeshow is frowned upon and why you should NEVER cold-call a tradeshow you are not already working at.
How does a variety act get started in brand messaging and corporate presentations?
What kind of companies hire tradeshow variety acts?
MASTER CLASS TIP #1 - How to keep the booths across the aisle from getting mad at you for “stealing their crowds”.
Don’t be afraid to be “different” originality is the key to getting booked.
MASTER CLASS TIP #2 - The build-up is more important than the “trick” and why “flow” is so important.
Veronica Tevelde shares a "face palm" moment to close the show.
Question: What do you do if your client asks you to dinner?
Scotty Meltzer, Tradeshow juggler - Comedy Industries
Today’s episode is a MASTERCLASS in tradeshow presenting (period).
What is a “tradeshow juggler”?
Adding a commercial message to a variety act helps make a product understandable and memorable.
Scrip writing and selling a product from an angle of fully understanding the industry itself.
Ear prompters or fluid scripting what is the difference and why use one or the other.
Traveling for the tradeshow presenter business, the good/bad and the ins/outs.
Favorite destinations and not so favorite destinations for tradeshows and why Barcelona has become one of the hubs of the EU tradefair circuit.
How long is a “typical” presentation?
MASTERCLASS SECRET #1 - How to successfully gather a crowd to start a presentation and how tradeshows differ from street performing.
How magicians and jugglers use brand ambassadors and crowd gatherers to their maximum effectiveness.
MASTERCLASS SECRET #2 - How to easily write a script, even for the most complex product by telling your customer about their product after learning about it for the first time.
And, Rick Gerber shares a magician's “facepalm” in the Bahamas.
In this episode, we are taking a focused look into how the brand ambassador, tradeshow staffer world has changed since March 2020.
Scott Tokar announces his new companion podcast “Convention(al) Protocol” available right here where you found THIS podcast.
First, we speak with Becky Jo Schwarz from CE talent in Phoenix and she share what is happening TODAY, what has changed, what she thinks shows in 2021 will look like and most importantly what you should do NOW to prepare for shows in the future.
Then Sasha Higgins, from Orlando chats with us about stretching our goals for the future and what her predictions are for “virtual” events and hybrid live/Zoom tradeshows. Will the “chat window” be one of your new duties?
And finally, we talk with Shannon Dade has shifted her talent into her voice over acting. Will tradeshows be back in 2021? What changes and differences will affect the crowd gatherers and “host/hostess” gigs? How LOCAL talent will be MORE important in meetings and events to limit the travel and exposure for corporate executives. Getting ready for the change by updating your promo, photos, resume, and reel.
Episode 10, Season 1 - Scott Tokar asks, "What do you do when you are asked to do something above and beyond your contract"?
An Interview with Kristina Fryk, a brand ambassador from the Pacific Northwest.
In Kristina's 3 Years as a Brand Ambassador, she has worked sporting events with the Seattle Seahawks, worked in-store sampling for liquor and foods and recently she even did a Mid-COVID in-car BA event for Blake Shelton!
We talk about The difference between pre-COVID and mid-COVID activation and a why we should all have a positive outlook for post-COVID BA gigs.
We explore freelance and agent gig work, W9’s or W2’s, and California’s difficult to navigate AB5 tax law.
Why do you need food handling certificates and liquor license certificates in various states?
Why it is tough being paid by the hour and saving for expenses and year-end taxes.
We talk rates and the difficulty in raising your pay from $20 to $50 an hour and the gigs NOT to take from the unfair agencies.
What is the agency's pay structure for talent, how they buy and sell or book for a straight percentage commission?
Why no agency should ever ask you to be exclusive (unless you become a regional manager on the payroll).
We look at COVID precautions in today's activations and liability releases. Setting boundaries for work scope and unexpected expenses and Finding work WITHOUT a complex or professional resume
Then we close with Why “action photos” and photos should be taken while on a job and why they are so important to the people that are booking talent.
Our closing "Face Palm" is a HOT ONE, because it is about a fire in the new Boston convention center.
This week's episode isn’t at a loss for words, because Scott Tokar finds out how to SAVE your VOICE on an activation…
Scott interviews Channon Dade who has over a decade of experience as a crowd gatherer, host, emcee, trainer, and is now talent management and a District Mgr for CE talent.
Channon tells the audience how to get paid MORE by working your way into show floor management and leadership positions.
If you are new in the industry, here are the top things you should know when you are on an activation.
Find out what qualities make a GREAT tradeshow host or hostess?
Some are looking for full-time work and supplemental money in tradeshows and events, Channon tells us the secrets to getting more gigs.
Follow The Traveling Actress @ChannonDade on Instagram and Facebook
And we close the show with a “Face Palm” From Becky Jo Schwarz.
The podcast currently has 18 episodes available.