acebook Ads Ad Fatigue  There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea.  Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times over a short window. Unless Your Facebook ads have a frequency of over 10, and your budget is over $1 million, it is extremely unlikely that you were going to experience anything close to ad fatigue.