Your Facebook ads may be performing well, but changes about one week ago in the standard attribution window might make your views, clicks, and conversions look lower than they actually are.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Today Mike shares advice on how to adjust the attribution window on your old ads as well as building a formula to accurately compare your past and current conversion data.

And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!