Is your Facebook ROAS going down in the month of June, or even July?  Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well.This time of year is always tough to get people to make buying decisions, and that’s true for several reasons.  First, maybe most important, the end of the spring has several very big sales pushes, promotional efforts, back to back to back… From Easter to Mother’s Day, from Father’s Day to memorial day, and up to Fourth of July. What this does, is it pulls all future sales forward, and also means the customer needs are satisfied.  There are very few products and/or services that people have been evaluating, that they have not made a decision on after seeing promotional efforts effectively every 10 to 15 days, for two months.  Brands have spent a lot of time and energy getting as much revenue as they can out of this. So we are now left in what is basically a desert. This doesn’t mean things are terrible and infinitely doomed however…  What we need to do in this time is test everything, and get good at auxiliary skills, like email or SEO.  Facebook ads should never be where you get the vast majority of value for your brand. Facebook ads ideally are the fuel to a successful business fire.  Right now is the greatest opportunity to see what works and what doesn’t. Right now is the greatest opportunity to get good at everything that isn’t paid media. Right now is the best chance you are going to have for six or seven months to really level up your business.  If you get this right, in three months and six months, you’ll be making so much more than you were before.   Chaos and struggle, are ladders.  Go and use this to truly level up your entire business, instead of letting the easy money going away cripple you.