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“Some Recent Changes to Facebook’s Ads Manager!”
In this episode, Kim talks about a recent changes to the Facebook Ads Manager. Learn to navigate your way in the new interface, and implement new strategies for your ads.
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Where did all the Targeting go? They’ve combined Behaviors, Demographics, and Interest. This new layout gives you the opportunity to look at everything and see the different options of a category.Now, you only have to type in what you're thinking about and it will show you all the different options. Kim suggests if you want to be specific. You will need to partner your Behaviors, Demographics, and Interests with a Look-a-Like audience. If you don’t have a Look-a-Like audience, because you are lacking customers to create a Look-a-Like audience. Just use the go with the available search features, but be specific as possible. Kim suggests to never combine all three into one ad set, because you might not be able to figure out which is working best for your ads. Narrowly focus one behavior, one demographic, and one Interests at a time. So you know which is performing best for you, then you can scale your ads up or down. If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Resources mentioned in this episode
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