Facts Not Feelings with Brooke C. Furniss

It takes all of us. It takes all of us uniting in love, locked arm in arm. On May 24, nineteen students and two adults were killed in a horrific shooting at Robb Elementary School in Uvalde, Texas. GoFundMe has stepped up and provided a one stop landing page that has been 100% vetted for donation options that are trustworthy and safe. Let's all unite to help anyway we can to help these families that are grieving in unimaginable ways. Thank you to the ASOTU Crew for sharing this link to our automotive family.  

Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK 

There is no way to seamlessly transition from what happen this week to anything else. Here we go...  

Larry Feldman, President of Career Changers USA, is on the show this week and you better be on your second cup of coffee to keep up with us! Larry may go down as the best trainer and recruiter.  Listen and watch to see why. Strap in for this one! 

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Car-llage: That's Brooke-ish you say? You are 100% correct, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to [email protected], tag BZ Consultants, me, #Carllage, anything you can to get the amazing stories in front of me!  

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Happy Monday Everyone! DMSC is bring the heat for sure...and I am not just talking about the weather! Speaking of which, running in 65 with 0 humidity feels like running in 50 in Chicago. Wine and 80...how does anyone every leave here?! The only downside..this time change...man! I am not 20 anymore!

First day of DMSC is in the books and have had some great speakers so far. You want to be pumped up for you Monday, go listen to Shari Levitin to for 2 minutes! 

Brian brought up a story yesterday on the Main Stage that I was contemplating telling, so I jumping in full force today. I rarely throw around status as I am not "Me Monster" (thank you Brian Regan) and quite frankly someone will always have more miles, points, etc.  That being said, loyalty, especially when, we will call it extreme loyalty, is involved. I used to fly an insane amount. In all years flying, my flight out here had the absolute best flight attendant ever. Talk about someone loving your job! Cut to the polar opposite experience trying to check into the hotel...also where I hold an obnoxious status and have for almost 15 years.

Day 2 of DMSC and Day 2  of wine...LFG!

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Get your writing utensil ready as Tim Cox is coming to the Facts Not Feelings Mic and bringing the heat! He is dropping knowledge bombs left and right! Oh and did I mention this weekend will be the the 2 year anniversary when yours truly was listening to Tim speak, and I had no idea that Facts Not Feelings would be born?!  

I guess an interview THE Brooke Furniss on Facts Not Feelings was not enough for Tim and the CarNow Team...they had to go and announce a partnership with Don Brady's Ship Your Car! Seriously?! Come on, it isn't even fair, Chat provider, digital retailer, Darwin partnership, Crypto, now Ship Your Car, and more yet to come!!   

Tim is always full of quotable moments, and this episode is no different. Sit back and enjoy!  

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You are looking at the title and thinking how am I going to pull all that together....glad you asked! Sit back and watch!

Digital Dealer is officially in our rearview mirror. It is incredible to see such brilliant and amazing humans come together to move this industry. As a female in this industry, I love seeing females championing other. We have so many epic women in this industry. Laurie Halter is the epitome of helping another. You need anything, she is there for you. Let us not be suckered into belittling others and other companies so that our candle may shine brighter. 

Last week we jumped into the Metaverse with  Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy. It got me thinking to my first Oculus experience and how far the technology has advanced. When I was Disney, they technology is more like 5D: smell, sound, wind blowing in your luscious locks, etc. When will we have new car smell?

This weekend we stopped by Comiskey Park....yes I typed that right as I can't call it Guaranteed Rate Field to watch my Yankees play. I busted out my Jeter Jordan 11s for the game. While, it was the only game the Yankees lost...crying face Jordan here...I was still glad I broke the seal on the Js. They are meant to be worn. Cut to automotive metaphor: how many amazing pieces of technology do we have but we say "well we are not quite ready to use it," or better yet don't use them at all?! Wear the shit out them! Which brings me to the iPod! I still have the OG from, what,..2007? Don't hate, I love music and have ton of it! iPod Touch has been discontinued. Did anyone still know the iPod Touch was still being sold?

Wrapping up, DMSC is next week in Napa. Can't wait to see a lot of the same amazing faces and some new ones as well. This Friday, we have the one and only Tim Cox on the show. You will not want to miss it!

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You asked, I delivered! Boom! The Metaverse Team is here to give you quick intro into the this crazy virtual world and the basics of how to get started. I promise to keep this high level as this is new to most. 

You may be asking yourself, why is this even important? Isn't this all science fiction and smoke and mirrors. Citi predicts the Metaverse is an $8-13 Trillion Market opportunity. Not sure about you, but I want a piece of that pie for sure! Furthermore, people are more at ease in the Meteverse. Razorfish's Study found that 52% of Gen Z Gamers feel more like themselves in the Metaverse than in real life. 65% believe that their online relationships are just as meaningful as offline ones 1 in 2 feels gaming improves their mental health. Today, 15% of Gen Z’s “fun budget” is spent in the Metaverse. In five years, it’s expected to hit 20%. 

Convinced? Get back to your Lego days as a kid and start building your worlds!

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It is Monday and we are on location in Sunny Tampa at Digital Dealer! Let the shenanigans commence! Good luck to all the speakers, you re going to crush it!

So apparently there was a horse race this weekend? Holy shnickies Batman! Rich Strike (80-1) odds, was largest Kentucky Derby winner since 1908. Never count out the underdog and never stop believing!

Also this weekend, Charles Oliveira was stripped of his UFC Title after missing weight for Justin Gaethje fight. This is the first time a UFC fighter has failed to make weight for a title fight since 2016. Could you. imagine this stringency in any other environment? 

Kudos to Ace Hardware. Their latest ad caught my attention. They are now offering free assembly and delivery. They seem to always be listening to their customer and finding new ways to compete. 

A lot to unpack this Friday morning! Bringing you in on the special project I have been working on with some brilliant minds in our industry *Cough...Name Drop* Brian Kramer, Dusty Sutherland, and  Jarrod Kilway *Cough...Name Drop*  

Spatial and Ready Player Me dropped some incredible looking avatars, and we are definitely checking them out! Thank you, Shea Richburg for posting about this update! 

The Pasch Brothers and PCG Digital are at it again and created a MUCH needed GA4 Training and Development Courses and are filling seats for a GA4 Council. 

Learn More About GA4 Council: https://bit.ly/3sgRj8x

Digital Dealer is next week, and I am stoked to be seeing old friends, new friends, and be connecting in person. Who are you must excited to hear and see?  

Lastly and most importantly, it is Mother's Day weekend. Pick up the phone and call your Mama if you are lucky enough to do just that!  "All that I am and that I hope to be, I owe to my Angel Mother." - Abraham Lincoln  

Enjoy! Subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

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Are you down to drop 6-figures on Nike's NFT? Yes, you heard that right. Nike and RTFKT studios dropped their NFT, and it has broke the bank! Mind you that you cannot wear these shoes and at the current time, there is no new kicks smell as they are virtual.   

Who out there is tracking tire sells? Did you know that TraXtion scanned 35 million vehicles, and 45% needed alignments, rotations, or new tires. Here is the kicker: 92% of consumers defect from dealer department to buy tires to buy somewhere else. As someone who has works with Mike Anderson and attended/spoke at more Axalta Repair Conferences taught by Mike than I can count, don't get me started on why one should never stray from the dealership when buying tires!   

GoPro, please do something about your SD formatting card issues.   

Lastly, you don't miss #AutoHubShow Podcast today ay 10 AM CST as we dive into what the best technology is for you and your business.   

Details Here: https://lnkd.in/eEtAePsR 

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We are "tackling" the NFL Draft, waving goodbye to AJ Brown, taking a page from SemRush's book on why it is so important to treat your clients and customers like a human and never take them for granted, and giving a huge shoutout to Sean Bingham and his epic summit of Mount Everest. Only 6,014 people had climbed Mount Everest as of Dec 2021. Sean can now be added to this this. What's your Everest?

Sean Bingham

This Is How We Bingham

Our Life In Holland

Jared and Britt

Dan + Chelle

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Meta, Meta, and more Metaverse! Ramesh and John enlightened all of us on Friday about what the Metaverse and virtual reality truly is and how it can help businesses if used correctly. With people like Brian Kramer leading the charge on meeting the customer in the Metaverse and Kevin Frye tearing down the Crypto barrier, our industry is in good hands. 

Today I am honored to be a guest on Ian Nethercott and Jeff Polo's #AutoHubShow and Podcast at 10 AM CST. We will be discussing how the Metaverse will change the way car dealers advertise and sell vehicles to the customers of the future.   

RSVP for AutoHub Show and Podcast today at 10 AM CST

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