The Application with Allison Turcio

FAFSA Challenges Unpacked: A Strategy Session for Higher Ed Marketers


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In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their insights on the importance of understanding the unique concerns of each family, and how to create messaging that resonates and builds trust. Tune in to discover how you, as a higher education marketer, can play a pivotal role in helping your institution rise to the challenge of the delayed FAFSA. 

Guest Name/Title: Jeremy Tiers, Senior Director of Admissions Services, Tudor Collegiate Strategies

Guest Social Handles:  
https://www.linkedin.com/in/jeremytiers
https://twitter.com/CoachTiers

Guest Bio: Over the past 10 years, Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.


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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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The Application with Allison TurcioBy Allison Turcio

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