Sabah Ali
She’s been featured on TEDx, NBC, CBS, ABC, and much more. She’s a branding and Instagram strategist, bestselling author, TEDx speaker, and the founder of Unforgettable by Sabah. Of course, we have Sabah Ali.
How’s it going, Sabah?
Sabah: Hi, I’m doing
great. Super, super stoked to be on here today.
Quin: Yes, my
pleasure, Sabah. Lately, everywhere I look, it’s like I see you. Like on TV
stations, TEDx, I’ve heard your talk which was fantastic. This was not
overnight, right? You didn’t just go suddenly, now you decided to go on all
these TV stations and all that. How did that happen?
Sabah: Yeah. Yeah.
For sure. Let’s go back a little bit. I actually first got into
entrepreneurship in this creepy world when I was 19 years old. It was funny
because I was in college and at the time, I was interested in entrepreneurship
but by no means did I ever try to start a business, anything. I was a sophomore
at 19 years old and I went to go listen to a speaker just for extra credits for
one of my classes at my university.
Let alone did I know that
he was an entrepreneur building up a business, starting [inaudible 02:13] and
he was supposed to be for insurance. I was like, “It’s super cool. I like
what he’s doing. Let me just learn more about what it is that he’s doing.”
Long story short, I interned with him, got exposed to this entire crazy world
of entrepreneurship, and I started to work alongside his company.
I started to do a lot of
branding, marketing, PR, media, and worked with big influential people like
Kevin Harrington, John Lee Dumas, Jeff Hoffman, and I got to go to all of these
cool events like Red Carpet premiere events and what I was doing was I was
documenting the whole thing on my social media. I was sharing pictures, doing
stories, videos. Let alone back then, I didn’t know I was building a brand as I
was doing it, but I was because I started to brand myself as that college
entrepreneur that was going about and figuring out this creepy world of
entrepreneurship.
Fast forward a little bit,
when I was a junior in college, I said, “Okay, I wanna build up my brand
even more. What can I do to really get myself to the next level?” That’s
when I decided to write a book. I wrote a book and I made it a goal to do it in
30 days about my college journey and principles that I use every single day to
be really successful in the field of entrepreneurship but then also focus as a
Junior college student at the time.
I wrote that book, I hit
bestseller with it, and then I used that to leverage myself to get on different
media features. That was the first thing that really launched my brand. As I
started to do that, I continued to document, share my story, and people start
to follow me and I start to build an audience that way.
Going into my last year of
college, I actually graduated about a year ago now, people try to ask me like,
“How are you building up an audience? You’re doing it so well with intern,
with pictures and videos. Can you help me?” That’s when I started to build
my coaching/consulting business. We’re focusing on teaching people how to use
their story to build up a brand and audience online.
Long story short, I did all that and I realized throughout the entire process that I have a really amazing story. Before I got into entrepreneurship when I was in h...