What happens when you keep your head down, work harder than everyone else, and wait patiently for a promotion—only for your boss to tell you they completely "forgot" about you?

Kendall Berg, known online as "That Career Coach," spent five years stuck in "corporate purgatory." She was a high-performer doing the work of a director with the title of a manager, but she kept watching less-talented people pass her by. After a brutal performance review where she was told that nobody actually liked working with her, Kendall realized the corporate rules she was following were completely broken. She changed her strategy, learned to play the game, and earned five promotions in six years.

In this episode of FailCraft, Kendall joins Ezekiel to expose the truth about office politics. She explains why high-performers constantly stall out because they don't know how to disagree effectively, the massive difference between being authentic and being manipulative, and the specific 5-person networking hack you can use tomorrow to get noticed.

In this episode of FailCraft, you’ll discover:

* The Promotion Disaster: The heartbreaking moment Kendall realized hard work doesn't guarantee you will be remembered.

* The "Likability" Factor: Why delivering great work is absolutely useless if you don't take the time to make people feel seen.

* Authentic Office Politics: How to play the corporate game and network upward without feeling like a fake "suck-up".

* The Myth of Job Security: Why your company sees you as a number on a spreadsheet, and how to build "career security" instead.

* How to Disagree: The brilliant "I can do anything, but I can't do everything" script high-performers must use to protect their capacity.

* The 5-Person Hack: The first small move you must make tomorrow if you feel invisible and underappreciated at work.

This episode is for anyone who is the first one in the office and the last one to leave, but feels stuck, overlooked, and ready to finally get paid what they are worth.

Connect With Kendall Berg:

* Website: https://thatcareercoach.net/

* Book: Secrets to the Career Game (Available on Amazon)

* Instagram: https://www.instagram.com/thatcareercoach_/

* LinkedIn: https://www.linkedin.com/in/kendall-berg-347b5a40/

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:20 Introduction: Kendall Berg & Cracking the Corporate Code

02:05 Stuck in Corporate Purgatory: The "We Forgot" Moment

04:42 "You Do Great Work, But Nobody Likes You"

06:47 How to Play Office Politics Without Being Manipulative

11:48 Why Job Security is a Myth (Build Career Security Instead)

15:49 The #1 Soft Skill High-Performers Lack: How to Disagree

19:30 The 5-Person Networking Hack to Get Noticed

21:03 Kendall's Definition of True Success

22:28 How to Connect & Get the Book

What if your financial struggles have nothing to do with your ability to do math, and everything to do with your unhealed childhood trauma?

Bob Wheeler sits at the unique intersection of finance and funny. By day, he is a CPA and the CFO of the world-famous Comedy Store in Hollywood. By night, he is a stand-up comic and a somatic therapist. But despite his professional credentials, Bob openly admits to making terrible financial choices in his past—intentionally self-sabotaging his wealth out of resentment. Now, he's on a mission to help people heal their "Money Nerve" by addressing the deep emotional roots of their spending habits.

In this episode of FailCraft, Bob joins Ezekiel to dismantle the deep shame surrounding our bank accounts. He explains how a simple scolding in a toy store creates lifelong financial trauma, why the emotional exhaustion of debt is worse than climbing Mt. Everest, and the very first gentle step to take if you are too terrified to even look at your banking app.

In this episode of FailCraft, you’ll discover:

* The CPA's Secret: Why Bob intentionally self-sabotaged his own finances so he wouldn't have to support his family.

* Financial Trauma: How childhood experiences and offhand comments wire us for a lifetime of money anxiety.

* Comedy as Therapy: How Bob uses stand-up comedy to help his clients drop their defenses and confront their money shame.

* The 24/7 Weight of Debt: Why the mental exhaustion of financial ruin takes a heavier toll than extreme physical exhaustion.

* Ego Spending: How we use money as a substitute for love, validation, and a weapon to prove others wrong.

* The "Say Hello" Method: A simple, low-stakes trick to stop hiding from your bank account and start healing your finances.

This episode is for anyone who feels paralyzed by financial shame, trapped in a cycle of debt, or struggles to understand why they keep making the same money mistakes.

Connect With Bob Wheeler

* Website: https://themoneynerve.com/

* LinkedIn: https://www.linkedin.com/in/bob-wheeler-88029512/

* Instagram: https://www.instagram.com/thebobwheeler

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:15 Introduction: Bob Wheeler & The Money Nerve

02:05 Why a CPA Self-Sabotaged His Own Finances

04:05 Financial Trauma: The Toy Store Story

06:11 Using Stand-Up Comedy to Diffuse Money Shame

07:32 Climbing Everest vs. The Emotional Weight of Debt

08:34 Why We Use Money as a Substitute for Love

10:45 How Ego and Emotions Drive Bad Purchases

11:53 Terrified of Your Bank App? Do This One Simple Thing

13:38 Bob’s True Definition of Success

13:55 How to Connect and Heal Your Money Nerve

What does it take to sell a business successfully, and why do so many founders leave tens of millions of dollars on the table at the finish line?

Eric D. Coonrod is a 20-year veteran investment banker who has originated and executed over a hundred mergers, acquisitions, and capital transactions. Now the founder of E. Coonrod & Co. and the author of *The Preparation Principle*, Eric knows that selling a business isn't just a financial transaction—it's an intense psychological battle.

In this episode of FailCraft, Eric joins Ezekiel to reveal the hidden operational landmines and emotional traps that kill life-changing deals. He shares the unbelievable story of a frozen food company that tried to sell a brand they forgot to trademark, the massive financial cost of waiting too long to sell your company, and why 70% of founders try to back out of a sale at the absolute 11th hour.

In this episode of FailCraft, you’ll discover:

* The Trademark Disaster: How a simple administrative oversight nearly tanked a massive acquisition.

* The 11th-Hour Panic: Why the grueling M&A process causes 7 out of 10 founders to try and quit right before closing.

* Timing the Market: The multi-million dollar danger of holding onto your business for "just one more year".

* The Financial Audit: Why messy internal accounting is the fastest way to slash your company's valuation during due diligence.

* Eric's Personal Sale: The surprising emotional resistance this veteran banker faced when he finally had to sell his own firm.

* Protecting Your Legacy: The exact questions you must ask Private Equity buyers to ensure they don't fire your staff or destroy your culture.

This episode is a masterclass for business owners, founders, and entrepreneurs who are building a company they eventually plan to exit.

Connect With Eric D. Coonrod:

* Website: https://www.ecoonrodco.com/

* Book: The Preparation Principle (Available on Amazon)

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:22 Introduction: Eric Coonrod & The Preparation Principle

02:09 The Trademark Disaster: Selling a Brand You Don't Own

03:24 The 11th Hour Panic: Why Founders Try to Quit the Deal

04:47 Timing the Exit: The True Cost of Waiting Too Long

06:19 The Due Diligence Trap: How Messy Financials Kill Valuation

08:13 Eric’s Story: The Emotional Toll of Selling His Own Bank

09:27 Protecting Your Legacy: How to Vet Private Equity Buyers

11:27 The Non-Negotiable First Step to Preparing for an Exit

12:39 Eric's Definition of True Success

14:02 How to Connect & Get the Book

What happens when you reach the pinnacle of your career as a Chief Science Officer, only to have your global organization dismantled overnight?

Dr. Lizette Warner is a neuroscientist and executive coach who spent over 20 years leading high-performing teams in high-pressure environments. But despite her expertise in human biology, she hit a wall of stress that left her with sleepless nights and health struggles. It took a total professional collapse for her to realize a vital truth: Achievement without sustainability is a system failure.

In this episode of FailCraft, Lizette joins Ezekiel to discuss the "Smart Rewiring" method and the science of career acceleration. She opens up about the "mourning period" after losing her team, how high-performing leaders accidentally mask their own stress, and why shifting your mindset from "nervous" to "excited" uses the exact same neural pathways.

In this episode of FailCraft, you’ll discover:

* The Global Collapse: What it feels like when the professional "bubble bursts" and your entire community is disbanded.

* The Resilience Trap: Why being "extraordinarily resilient" can actually prevent you from hearing the warning signs of a breakdown.

* The Neuroscience of Burnout: How Dr. Lizette used diagnostic tools to prove she was in high stress even when she didn't "feel" it.

* Smart Rewiring™: The 3-step process to Recognize, Regulate, and Rewire your brain for sustainable success.

* Nervous vs. Excited: A simple brain hack to reframe performance anxiety.

* The Rearview Mirror: Why looking at your past "lowest lows" is the key to surviving your current challenges.

* Lizette’s definition of true success: Transitioning from corporate titles to the fulfilling role of "Mom" and living with daily gratitude.

This episode is for executives, leaders, and high-achievers who feel like they are "two weeks away from unemployment" but are actually one moment away from phenomenal, sustainable success.

Connect With Dr. Lizette Warner:

* Capacity Code Workshop: https://www.lizettewarner.com/capacity-code

* Website: https://www.lizettewarner.com/

* LinkedIn: https://www.linkedin.com/in/lizettewarner/

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:06 Introduction: Dr. Lizette Warner & The Smart Rewiring Scientist

01:42 The Day the Bubble Burst: Dismantling a Global Organization

03:43 The Mourning Period: Losing Community and Finding a Sabbatical

05:56 Admitting Lack of Fulfillment at the C-Suite Level

07:53 Why "Resilience" Can Be an Unsustainable Habit

10:33 Treating Your Own Brain Like a Patient

12:29 The Smart Rewiring™ Method: Recognize, Regulate, Rewire

14:08 Brain Hack: Shifting from "Nervous" to "Excited"

16:02 The First Step for Executives in the "Crucible"

18:36 Redefining Success: From Title to Joy and Motherhood

20:49 How to Connect & Get Your Career Blueprint

What happens when you spend months building the "perfect" technical solution, only to realize nobody actually needs it?

Bill Shander is an information designer and educator who has reached over 2 million students on LinkedIn Learning. After 30 years of navigating complex projects for organizations like Harvard and Stanford, Bill discovered a massive professional failure mode: The Failure of Obedience. He realized that thoughtlessly executing on every task as it is assigned is the fastest route to a failed project and a burnt-out team.

In this episode of FailCraft, Bill joins Ezekiel to discuss why soft skills like listening and strategic questioning are the real "table stakes" for a successful career. He breaks down how to push back on a boss without creating conflict, the danger of technical experts hitting a glass ceiling, and the exact two questions you should ask tomorrow to start shifting your professional dynamic.

In this episode of FailCraft, you’ll discover:

* The Palm Pilot Disaster: A real-world example of how executing a client’s exact request led to Bill’s biggest project failure.

* Technical vs. Strategic Value: Why your ability to ask "Why?" is more valuable than your ability to code or design.

* Influence Without Authority: How to use the "Cialdini method" to wield expertise even if you are the youngest person in the room.

* The Data Science Trap: Why brilliant technical people often fail to become CTOs.

* The Socratic Method: How to guide stakeholders to their own "Moment of Insight" so they stop asking for the wrong things.

* The "Cash Flow" Lesson: A vital piece of advice for every entrepreneur about surviving the first six months of business.

This episode is for data scientists, designers, project managers, and any professional who feels like their strategic voice is being ignored.

Connect With Bill Shander:

* Website: https://billshander.com/

* Book: Stakeholder Whispering: Uncover What People Need Before Doing What They Ask

* LinkedIn Learning: Join Bill’s 2 million+ students on his data storytelling courses.

Support the Show:

* Subscribe and leave a review!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:16 Introduction: Bill Shander & The Failure of Obedience

01:56 A High-Stakes Disaster: When "Doing What I Was Told" Failed

04:58 Why Technical Proficiency is Only "Table Stakes"

06:46 Pushing Back: How to Overcome Imposter Syndrome

09:35 Dealing With Difficult vs. Fearful Stakeholders

11:43 Wielding Influence When You Lack Authority

12:39 The Glass Ceiling: Why Technical Experts Stagnate

14:39 Recovering from "The Wrong Project" Burnout

16:29 Two Questions to Ask to Gain Stakeholder Trust

17:42 The Socratic Method for Business Alignment

19:09 Success Defined: Sharing Lessons & Cash Management

21:22 How to Find Bill’s Book & Courses

What happens when you spend 30 years building a business only to realize you’ve been leaving your wealth on the table every single day?

Craig Morningstar is a serial entrepreneur, seasoned C-level executive, and exit planning expert who has spent over three decades helping business owners build—and more importantly, keep—their wealth. From standing in front of a school gym at age 10 to save his school from closing to managing firms with over $6 billion in assets, Craig has mastered the "power of intention" in the face of adversity.

In this episode of FailCraft, Craig joins Ezekiel to pull back the curtain on why brilliant entrepreneurs often fail at the finish line. He breaks down the "Arsonist CEO" trap, how he navigates dyslexia and double vision in a high-stakes financial world, and the 18 specific drivers that actually determine what your business is worth.

In this episode of FailCraft, you’ll discover:

* The 10-Year-Old Activist: How facing the closure of his elementary school built a lifelong foundation of optimism and public speaking.

* The Arsonist & The Fire Department: Why entrepreneurs secretly love the "crisis cycle" and how it’s destroying their enterprise value.

* The 3-Book Rule: A simple strategy to master any topic and gain a competitive edge in your industry.

* The Multi-Generational Gap: Why building wealth is hard, but protecting it against taxes and market volatility is much harder.

* Exiting with Strength: The 5 stages of a business owner’s life and why most owners only ever plan for the first one.

* Rapid Ideation: The specific "Left-Side/Right-Side" paper exercise Craig uses to stop negative thought spirals in a crisis.

This episode is for business owners who feel like they are "heads down in the grind," executives looking to reinvent themselves after a layoff, and anyone who wants to ensure their lifetime of work doesn't evaporate at the moment of sale.

Connect With Craig Morningstar:

* Website: https://enterprisesage.com/

* Business Value Assessment: Get your 90% accurate valuation in 10 minutes at EnterpriseSage.com

* LinkedIn: Craig Morningstar

Support the Show:

* Subscribe and leave a review!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:11 Introduction: Craig Morningstar & Exit Planning

02:06 Adversity at Age 10: Saving My School

04:00 Working IN the Business vs. ON the Business

05:20 The 3-Book Rule for Mastering Any Industry

06:04 Reinventing Yourself After an Executive Layoff

08:35 The "Left-Side/Right-Side" Crisis Mantra

10:37 Tragic Exits: Why Founders Lose Value at the Finish Line

13:31 The 18 Drivers of Business Valuation

16:25 The 5 Stages of a Business Owner’s Life

18:41 Success Defined: Impact over Dollars

20:44 How to Get Your Free Business Valuation

What happens when you do everything you were supposed to do—get the safe job, buy the house, start a family—but find yourself completely dead inside?

Sean McManus is a Christian Men's Strength and Nutrition Coach who spent eight years trapped in the corporate grind. He hit a wall of burnout and "quiet dissatisfaction," realizing that while he was succeeding on paper, he was failing in purpose, connection, and vitality. After a profound wake-up call, he made the terrifying decision to walk away from a steady paycheck to rebuild his life from the inside out. Today, he helps men get off the sidelines of their own lives and become the leaders their families desperately need.

In this episode of FailCraft, Sean joins Ezekiel to discuss the dangerous epidemic of cultural passivity among modern men. He explains why the best antidote for an anxious mind is an overworked body, how to reframe the guilt of taking care of yourself, and why overhauling your life overnight is the fastest way to fail.

In this episode, you’ll discover:

* The Wake-Up Call: The single, blunt question Sean’s brother asked him that shattered his illusion of corporate success.

* Asleep at the Wheel: Why taking the "safe option" in life is often a one-way ticket to quiet dissatisfaction.

* The Primal Antidote: How to cure an overly anxious, stressed-out mind by putting your body through physical adversity.

* The Selfishness Myth: Why prioritizing your own health and fitness is actually the most *unselfish* thing a husband and father can do.

* Confronting Gluttony: How to build a powerful "Why" that destroys laziness and a lack of self-control without relying on shame.

* The 24-Hour Mistake: Why you need to stop completely flipping your life upside down for New Year's resolutions and focus on stacking small wins instead.

This episode is for fathers, husbands, and any man who feels stuck on the sidelines, burned out by the corporate grind, or physically exhausted.

Connect With Sean McManus:

* Free Self-Confidence Assessment: Check the Linktree in his Instagram bio!

* Instagram: https://www.instagram.com/theseanmcmanus

* X: https://x.com/theseanmcmanus

* Facebook: Sean McManus

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:15 Introduction: Sean McManus & Breaking Mediocrity

02:01 The Wake-Up Call: Quiet Dissatisfaction in the Corporate Grind

05:02 Asleep at the Wheel: The Epidemic of Male Passivity

08:04 The Fear of Failing Your Family After Quitting Your Job

09:24 The Primal Antidote: Why Physical Work Cures Anxiety

11:30 Overcoming the Guilt of Self-Care for Fathers

12:54 Confronting Gluttony and Laziness with a Strong "Why"

14:39 The First Non-Negotiable Step to Getting Back in the Game

16:04 Sean's Definition of True Success

16:58 How to Connect & Take the Free Confidence Assessment

What happens when your decades of clinical training as a therapist and social worker completely fail you in the face of your own tragedy?

Dr. Sheila K. Collins has spent 40 years helping others navigate life’s toughest transitions. But her most profound expertise was forged in the fire of losing two of her adult children—a son to AIDS and a daughter to breast cancer. Instead of collapsing, Dr. Sheila chose to "dance" with her sorrow, literally and figuratively. She is here to share why grieving is a skill we can master like an art form and how we can all metabolize our deepest pain through creative action.

In this moving episode of FailCraft, Dr. Sheila joins Ezekiel to discuss the "Warrior Mother" archetype, the shocking moment she was denied university tenure after an 8-1 favorable vote, and why the most important step in healing is simply getting back into your physical body.

In this episode, you’ll discover:

* Beyond the Textbook: Why clinical theories on grief often fail when loss hits home and why "body wisdom" is your greatest tool.

* The "Nigerian Artwork" Connection: A beautiful story of a global friendship born in the halls of an oncology ward.

* The Funeral Dance: How Dr. Sheila broke the "rules" of Western grieving by dancing at her son's funeral and the lesson she learned from a 5-year-old.

* Grief as Art: How to shift your mindset from being a "victim" of loss to being an "artist" of it.

* The Warrior Mother: Redefining the "Warrior" as a protector who stands up to find her strength.

* Metabolizing Pain: Why small creative acts like knitting, woodworking, or mosaics are "natural medicines" for the soul.

* Dr. Sheila's definition of success: Embracing the "timeline" of your life and choosing to explore your gifts at any age.

This episode is for anyone walking through the "heavy gray silence" of loss, caregivers struggling with burnout, or high-achievers facing a sudden career detour.

Connect With Dr. Sheila K. Collins:

* Website: https://sheilakcollins.com/

* Books: The Art of Grieving & Warrior Mother (Available on Amazon)

* Article: [The Physicality of Grief: A Dancer's Reflections]https://sheilakcollins.com

Support the Show:

* Subscribe and leave a review!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

00:00 Hook: The Paradox of Joy and Sorrow

01:10 Introduction: Dr. Sheila K. Collins & The Art of Grieving

01:56 Why Textbook Clinical Theories Failed Me

03:30 Emmanuel: A Special Connection to Nigeria

05:33 Breaking the Rules: Dancing at My Son's Funeral

09:30 Shifting from "Victim of Grief" to "Artist of Grief"

11:27 The Warrior Mother: Protection over Destruction

14:13 How to Metabolize Pain Through Small Creative Acts

17:19 Rebuilding After 40 Years: Redefining Success

18:15 The Tenure Failure: Why the Universe Didn't Want Me There

19:41 Self-Care for Caregivers: The InterPlay Movement

21:43 How to Connect with Dr. Sheila

What do you do when your career collapses, you're navigating a Zoom divorce, and you suddenly find yourself raising three young boys alone in a small apartment during a global pandemic?

Bridget Hom didn’t just survive the "Reinvention Evolution of 2020"—she used the chaos to launch a thriving business. A top mindset coach, best-selling author, and creator of The PrOp Method, Bridget took her side hustle and transformed it into a global coaching movement from the corner of her messy living room. She is here to share the raw truth about what it really takes to build the plane while you're flying it.

In this episode of FailCraft, Bridget joins Ezekiel to discuss how she "faked it till she made it" into a six-figure business. She explains her "Law of Deservability", why she forces her clients to fire fear and hire action, and how a 2-minute "brain dump" exercise can instantly calm an overwhelmed mind—whether you are a CEO or a 9-year-old kid.

In this episode of FailCraft, you’ll discover:

* The Pandemic Pivot: How Bridget went from painting a llama hut to signing six high-paying clients in six weeks.

* The "Pity Party" Trap: Why focusing on your own success will sabotage you, and how shifting your focus to *others* eliminates imposter syndrome.

* Building the Plane in the Air: Why you must "fire fear and hire action" if you want to stop waiting to feel ready.

* The 2-Minute Brain Dump: A simple, highly effective emotional regulation tool for when you feel like your life is a mess.

* The First Step Out of Chaos: The exact two things you must do today if you are navigating a divorce, a layoff, or a total life restart.

* Bridget's definition of true success: Deciding who you want to be today, honoring your roles, and staying present.

This episode is for newly single parents, entrepreneurs who are afraid to launch, and anyone who needs a powerful reminder that your current mess is just the setup for your message.

Connect With Bridget Hom:

* Get Her Book For FREE (Just Pay Shipping): http://stuckonready.com/

* Website: https://www.bridgethom.com/

* Facebook Community: Bridge to Freedom Coaching Community

Support the Show:

* Subscribe and leave a review!

* Share this episode if it resonated!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

01:16 Introduction: Bridget Hom & The Reinvention Evolution

01:54 Launching a Business During a Zoom Divorce and Pandemic

04:23 The Law of Deservability: Why You Deserve Success

05:47 Overcoming Imposter Syndrome and the 30-Call Rejection

07:55 Fake It Till You Make It: Building the Plane While Flying

09:50 The 2-Minute Brain Dump for Emotional Regulation

12:31 The First 2 Steps to Take When Your Life Falls Apart

14:11 Bridget's Definition of True Success

15:14 How to Get the Free Book & Connect with Bridget

What do you do when you’ve climbed the corporate ladder, served in leadership at your church, and look like the "picture of success"—but you’re privately using alcohol to survive the day?

Rose Ann Forte is an international best-selling author and the creator of the Choose Freedom Program. For years, she maintained a perfect facade while navigating a toxic marriage and intense career pressure. When traditional recovery models like AA didn't resonate with her identity, she decided to forge a new path: marrying her faith with cutting-edge neuroscience.

In this episode of FailCraft, Rose Ann joins Ezekiel to discuss the "mental gymnastics" of high-functioning addiction. She explains why the fear of a permanent label often prevents healing, the difference between "Godly guilt" and "Worldly shame", and how neuroplasticity allows us to physically rebuild our minds in just 12 weeks.

In this episode, you’ll discover:

* The Mask of Success: How high performers hide their struggles through "mental gymnastics" and negotiation.

* The Label Trap: Why calling yourself an "alcoholic" or "addict" can actually be a hurdle to your long-term recovery.

* Neural Loops: A simple breakdown of how your brain gets wired to keep you stuck in behaviors you hate.

* Cognitive Dissonance: How to handle the "two competing thoughts" that keep you trapped in a cycle of regret.

* Shame vs. Guilt: The vital distinction between "I did something wrong" and "I *am* something wrong".

* The 84-Day Rule: Why it takes exactly 12 weeks to solidify a new neural pathway and truly renew your mind.

This episode is for anyone struggling with a life-interfering behavior—whether it’s substances, doom-scrolling, or negative thought patterns—and is ready for a science-backed, faith-filled way out.

Connect With Rose Ann Forte:

* Website & Free Resources: https://choosefreedom.today/

* Books: The Plans He Has For Me & Transformed by His Promises

* Program: The Choose Freedom® Program

Support the Show:

* Subscribe and leave a review!

Want to Be a Guest on FailCraft?

* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraft

Chapters:

00:00 Hook: The High-Performer’s Secret

01:17 Introduction: Rose Ann Forte & Choose Freedom

01:59 The C-Suite Facade: Living with a Mask

04:10 The Problem with Labels: Why AA Isn’t for Everyone

06:35 The Neuroscience of Habit: Forest Paths & Neural Loops

08:15 Dealing with Cognitive Dissonance

10:27 Godly Guilt vs. Worldly Shame (2 Corinthians 7:10)

13:00 The 12-Week Process to Renew Your Mind

14:55 Rose Ann's Definition of True Success

16:21 How to Access Free Resources & Choose Freedom