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This will be the ed session people talk about at future fair conventions. The idea given in this session went deep. Social434 was designed to go way beyond “oh do a video, or go on Facebook live.”
No, this talk was designed to realign people’s thinking about how they market their events.
And for those who execute against these ideas, good things await in 2019 and beyond.
In November of 2018 I presented the Social Media 434 talk at the Arizona Fairs Convention in Laughlin, NV.
I talked once again about the most important asset in any marketing plan, attention.
We also spoke about the value of underpriced attention, how to A/B test ads using Facebook and why most brands are screwing up on Instagram by leaving their customers hanging.
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