Fair Game

Fair Game

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Fair Game episodes

  • Social Media 434 brings powerful ideas to Western Fairs Association.

    This will be the ed session people talk about at future fair conventions. The idea given in this session went deep. Social434 was designed to go way beyond “oh do a video, or go on Facebook live.”

    No, this talk was designed to realign people’s thinking about how they market their events.

    And for those who execute against these ideas, good things await in 2019 and beyond.

    1 hr 8 min
  • Arizona Fairs Attendees Discover the most Powerful Asset in Marketing

    In November of 2018 I presented the Social Media 434 talk at the Arizona Fairs Convention in Laughlin, NV.

    I talked once again about the most important asset in any marketing plan, attention.

    We also spoke about the value of underpriced attention, how to A/B test ads using Facebook and why most brands are screwing up on Instagram by leaving their customers hanging.

    47 min
  • Here's 3 Reasons Why Follower Counts Are Irrelevant
    I recently published a piece of content that said, "If you believe follower counts matter, you've been fooled."
    In the world of social media, you might think follower counts are a statement of quality of a brand or product. But are they really?
    In this episode, I give you 3 reasons why follower counts are irrelevant.
    12 min
  • Podcast Fair Game 010 - Ed Session at FFEA2018
    In this episode, I share with you my Social Media 434 ed session from the 2018 FFEA annual conference in Bonita Springs, FL.
    We talk about my thesis on social media, the value of under priced attention, and some examples of incredible content and story telling.
    Plus, I steal one of Nick Borelli's slides from his own Influence Marketing presentation.
    1 hr
  • Podcast Fair Game 007 - Interview with Tony Brent
    Tony Brent is the star of his own comedy variety show in Orlando, Florida. The resident show at Wonderworks Orlando is consistently ranked among the Top 5 family attractions in Orlando.
    I sat down with him for a discussion on creativity, business and how he's managed to stay relevant for 2 decades.
    30 min

About Fair Game

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News, marketing trends, entertainment and interviews from within the fair & agricultural industries in the USA.