Fairtrade Africa’s new 2026–2028 strategy is a practical roadmap to help farmers and workers succeed in an increasingly complex global trade environment. This episode explores how the organisation plans to improve market access, strengthen producer voices, and build resilience against climate shocks, inflation, and price volatility.

Senior leaders Chris Oluoch, Madeline Muga, and Paul Colditz explain why partnerships, compliance support, and stronger producer organisations are now essential. With stricter international regulations and growing sustainability demands, producers need more than certification – they need tools to compete and thrive.