Gain insights to the entrepreneurial mind of Uri Levine who is Co-Founder of Waze, Moovit and Author of Fall in Love with the Problem, Not the Solution. Uri shares ideas from his new book during our interview at Capital Factory House during SXSW 2023. The conversation ranges from conducting customer discovery to finding product-market-fit and concludes with Uri's fundraising tips. About Fall in Love with the Problem, Not the Solution A handbook for entrepreneurs written by Uri Levine who is co-founder of two unicorns, Waze and Moovit. Inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. Topics include deciding when to sell, going global, making scale-up decisions, reaching product market fit, understanding your user, raising funding, disrupting “broken” markets, firing and hiring. About Capital Factory Producer of the Austinpreneur podcast. Partner to 25+ F500 enterprises on their innovation efforts. Most active seed fund in Texas investing in 1 startup per week. Center of Gravity for Entrepreneurs in Texas with locations across the state. This podcast is produced Capital Factory, hosted by Nick Spiller and edited by Aaron Handwerker.