FamilyPreneur®

Carlotta Thompson shares how she started her own business by supporting small business owners through education, enacting a custom tax strategy plan, and strategy-based bookkeeping in her own online course. Carlotta is a wife and mom of three kids, and only a year into her thriving work from home adventure.

In this episode you'll discover:

• Becoming an entrepreneur came with a surprising number of challenges and sacrifices.
• There are so many creative ways to save money on your taxes, including paying your kids to help run your business!
• Once your business becomes profitable, utilizing a tax strategist becomes one of the best investments you can make.

Be sure to subscribe to this podcast - so you don't miss another episode!

Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co«

I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«

Once you have the Facebook Pixel installed on your website, there is one more step you must take to effectively optimize your audience building/targeting, ad optimization, and conversion tracking... You need to set up either Standard Event OR Custom Conversion tracking. Last Monday we chatted about Standard Events (the more complicated of the two options) and today we explore the often-preferred Custom Conversions!

Subscribe to the podcast today so that you don't miss our next Marketing Monday episode - or our equally enjoyable Mid-Week Masterminds (on Wednesdays) and our Family Reflections on Fridays!

Once you have the Facebook Pixel installed on your website, there is one more step you must take to effectively optimize your audience building/targeting, ad optimization, and conversion tracking... You need to set up either Standard Event OR Custom Conversion tracking. Last Monday we chatted about Standard Events (the more complicated of the two options) and today we explore the often-preferred Custom Conversions!

Subscribe to the podcast today so that you don't miss our next Marketing Monday episode - or our equally enjoyable Mid-Week Masterminds (on Wednesdays) and our Family Reflections on Fridays!

Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co«

I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«

It's a short episode, but a good message she delivers, and I hope you'll benefit from it the next time you are feeling under the weather, or just overwhelmed.

Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co«

I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«

I would like to introduce you to Kennedi Harris, who is the 8 year old CEO of K-lock. Kennedi created this company to positively affect people through her experiences. Her business is unique because it was built from a traumatic experience and now helps to prevent misidentification of kids. Her safety lockets will:

• Help prevent misidentification of kids in schools, daycares and on field trips. People should know about this product because more than 800,000 kids go missing every year in the United States.

Her brand also include African American baby dolls, an audio affirmation series t-shirts and more.

Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co«

I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«

Just as the pixel is a snippet of html coding, so is a standard event. The difference is that the base pixel is installed in the header of your website (so that it fires on every page) whereas the Standard Event is installed on the page that the user lands on AFTER a conversion takes place. So, for example, a Purchase conversion would be installed on the thank you page the user lands on AFTER completing their purchase. If you want to track how many people begin the check-out process you can install an Initiate Checkout pixel on that page.

Within this episode you'll learn:

• The benefits of tracking with Standard Events
• How to install the Standard Events
• How the Facebook Ad Algorithm optimizes your Ad delivery

Subscribe to the podcast so you don't miss another episode!

Just as the pixel is a snippet of html coding, so is a standard event. The difference is that the base pixel is installed in the header of your website (so that it fires on every page) whereas the Standard Event is installed on the page that the user lands on AFTER a conversion takes place. So, for example, a Purchase conversion would be installed on the thank you page the user lands on AFTER completing their purchase. If you want to track how many people begin the check-out process you can install an Initiate Checkout pixel on that page.

Within this episode you'll learn:

• The benefits of tracking with Standard Events
• How to install the Standard Events
• How the Facebook Ad Algorithm optimizes your Ad delivery

Subscribe to the podcast so you don't miss another episode!

Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co«

I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«

At the beginning of 2019 I changed my cover art from a stock photo to a personal photo... many people know that I have four daughters, but there are only 3 kids in my cover art. I get asked a lot, where the fourth kid is!  This is a story of setting realistic expectations and consuming social media with caution.

Part of me feels sad about that photo because I do love it so much - but it's missing a big part of my heart.  This is part of the reason why I avoided using it for a year!  We don't always get the picture-perfect pictures we want. I love the photo regardless of the fact that it is not exactly how I wanted it. Just like my real life - I love it, imperfections and all!