When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice.

In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms.

Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the Cleveland Indians/Guardians.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France.

Then, Doug proposes a complete restructuring of college football conferences in a discussion sparked by Oklahoma's potential move to the SEC.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.”

The episode is structured in three parts. The first part considers the Ted Lasso show. The nuts and bolts of the program. The second part considers sports TV shows and movies. In part three, we diagnose why the show works. We finish with a quick look ahead to season 2.

We do this all while trying to avoid spoilers.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Professor Mike Lewis breaks down the next big thing in the business of sports: NFTs.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Emory Marketing Professor Mike Lewis and his co-host Doug Battle discuss a wild first week of NIL deals.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Emory Marketing Professor Mike Lewis and his co-host Doug Battle breakdown a wild first week of NIL partnerships.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Professor Mike Lewis and his co-host Doug Battle discuss this week's events in the world of sports through a fandom-focused lens. First off, the two discuss the manhunt in France after a fan-caused crash altered the outcome of the race.

Then, politics take precedence once again as a number of Olympics-related stories seem to give us a sneak peak of what's to come in Tokyo.

After discussing the Olympic US Men's Basketball Team as well as the NBA Playoffs, Mike and Doug conclude the episode with a brief discussion on why the Women's College World Series has out-rated this year's NHL Playoffs.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Professor Mike Lewis and co-host begin this episode with a discussion of the NBA's most chaotic postseason in recent memory. This features a conversation on the Atlanta Hawks' future, Philadelphia's failed "Process," and what a small market Finals could mean for the league.

Mike and Doug then observe a number of recent stories that highlight the infiltration of politics in sports - Ronaldo, Rapinoe, and the NCAA's recent Supreme Court loss.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

In this podcast episode, Professor Mike Lewis and his co-host Doug Battle break down recent storylines from the star-driven NBA. Then, Mike breaks down what the Aaron Rodgers saga reveals about the ever-changing NFL. In the show's final segment, Mike and Doug continue last week's discussion of soccer fandom in the US.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Floyd Mayweather's exhibition fight with Logan Paul stole the spotlight in a weekend that featured the US Men's National team defeating Mexico as well as a number of NBA Playoffs stories.

In this episode, Emory Marketing Professor Mike Lewis discusses what the Mayweather-Paul exhibition means for the future of boxing. He and co-host Doug Battle then discuss what LeBron's first round exit means for the future of the NBA and what player(s) have the opportunity to take on the mantle as the NBA's best.

In the show's final segment, Mike and Doug discuss fan support (or lack thereof) for the US Men's National Team as well as the measures taken to control fan behavior that many consider to be problematic.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast