Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. This week, Manish Tripathi joins the show to conclude the countdown.

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In this final month of 2021, we have spent some time reflecting on the year's most influential athletes. The list discussed in this podcasts consists of 5 athletes who Emory Marketing Professor Mike Lewis identified as 5 of the most impactful athletes in all of sports for 2021. Emory Professor Tom Smith joins Professor Lewis for this discussion, proposing his changes to the list.

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Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming college football playoff. Doug shares his observations of both the Alabama and Georgia fanbases from the SEC Championship, and Mike predicts a rematch on January 10th.

In the show's second segment, the two discuss lockout implications for baseball fans.

Mike concludes the episode with a brief discussion of his recent research regarding eSports fandom amongst Gen Z males. Dive deep into his findings at fandomanalytics.com.

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Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching carousel as well as their predictions for the final week of college football.

Additionally Mike recaps an exhilaration week of rivalry matchups, and Doug discovers the "3 P's of Great Rivalries."

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Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever.

Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide.

While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences.

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In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management.

Listen to the entire Fall Podcast Series at fandomanalytics.com

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In the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing.

Next week (11/17), The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Stay tuned.

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In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey.

Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender.

Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Subscribe to be notified when each episode releases.

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In this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades.

Mike and co-host Doug Battle then discuss the struggles of young NFL quarterbacks as Mike questions whether playing young quarterbacks prematurely can permanently damage them as players.

In the show's final segment, Mike and Doug discuss the plethora of college football teams still in the hunt for a Playoff spot as Mike makes his prediction for a college football playoff expansion in the near future.

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Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and much much more in the world of sports fandom.

Other points of discussion include the WNBA's surprising growth throughout the pandemic, a preview of the upcoming NBA season, and Bama bias in the AP Top 25 poll.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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