Fanalytics with Mike Lewis

In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases.

Doug Battle joins the conversation to share a sports fan's perspective on what makes a fan.

This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

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Has NIL enabled pay-for-play at universities like Miami?

In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss how NIL legislation can be abused as well as implications for college athletes.

This brings about discussion on how many female student athletes are out-earning their male counterparts through social media entrepreneurship.

The podcast also features discussion on hockey's momentum as a sport, the NBA's potential to flourish without LeBron, and the NFL's dominance as America's top sports league.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

In this episode, Professor Mike Lewis and his co-host Doug Battle dive into a few under-the-radar fandom stories to explore why boxing has lost its mass appeal, why minor league US football keeps happening, and why CNN+ failed so quickly.

The two then transition to a brief discussion of the NBA Playoffs' early storylines before previewing Thursday night's NFL Draft.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

How do you motivate people to want to belong to something? One short answer is influence. Have a trusted advocate for the organization. Have a spokesman that people want to listen to too. Have an attractive promoter that people want to emulate. Have influential people and organizations as supporters for your fan community.

This podcast with former Goizueta Professor Manish Tripathi investigates the structure of influence for different categories of sports fans.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Professor Mike Lewis kicks off this week's podcast with a discussion on XFL's minor league football comeback as well as its first hurdle - a Megan Rapinoe-endorsed lifestyle brand with similar branding.

Then, the NBA Playoffs take center stage as Mike and I discuss the benefits of the Play-In format for the league and its fans. Mike also explains why 2022 Playoffs betting odds fail to reflect regular season standings as we begin what will be an ongoing discussion on the NBA Playoffs.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Are there any events left that successfully achieve mass appeal?

In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters.

This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Following a wild few weeks of March Madness, Professor Mike Lewis takes to the Fanalytics Podcast to break down why this year's tournament could not have been scripted any better.

Then he transitions to a fandom conversation outside of the world of sports - The Oscar's. Mike leverages his generational fandom expertise to analyze how various demographics interpreted arguably the most memorable moment in Oscar's history.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness.

This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level.

A little bit more on Drew:

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

Following Naomi Osaka's early departure from the BNP Paribas Open, Emory Professor Mike Lewis and his co-host Doug Battle discuss the nature of heckling in sports.

Then the two discuss college basketball's biggest storylines going into the NCAA Tournament's Round of 64.

In the podcast's final segment, Mike and Doug segue to the NFL in a discussion focused on the return of Aaron Rodgers and Tom Brady.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

And make sure to follow us on social! 

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast