Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand?
Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.
Katarina is in Sweden this week and we discuss stories of the week before attempting to understand why you would want gold or diamonds in your cosmetic products.
This week we try a slightly different format and discuss why and how we formulate our products, the problem with certification and the freedom of owning your own brand.