Our guest in this episode is Farzad Rashidi, the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic.

In our conversation Farzad talked to me about

• Building backlinks through partnerships and adding value
• Using technology to personalize outreach and begin relationships
• How to earn PR mentions in publications

Listen to the podcast to find out more.

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