When you hear the name Elle Ferguson, you're bound to instantly think of her beachy waves and love for denim shorts. Elle is without a doubt a modern Australian fashion icon. From co-founding the online fashion destination, They All Hate Us, to stemming into her own personal brand and tanning line, Elle Effect, this woman is unstoppable. Rubbing shoulders with the Kardashians and being a guest at the Victoria's Secret Fashion Show doesn't even begin to describe the career and experiences she's had so far. But what's special about Elle is that beneath all the glamour, she has a heart of gold. I had to know how she does it all, her top fashion & beauty picks and what’s on the horizon. This, my friends, is the Elle Effect.      

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