Explore how fashion brands can thrive in 2026 with hosts Bret Schnitker and Emily Lane as they dissect strategies focused on optimization, technological integration, and supply chain collaboration. Delve into the impacts of AI in fashion and learn how to balance innovation with creativity. Understand consumer psychology trends and how building trust and maintaining brand integrity are vital. With insights on smart growth, efficiency, and adaptability, this episode provides a roadmap for navigating the swiftly evolving fashion landscape, emphasizing doing better rather than more for sustainable success.