In the latest episode of FashionTalks host Donna Bishop speaks with award winning fashion designer Christopher Bates. Donna and Christopher chat about:
- Christopher's foray into fashion (his second career)
- The small moments of inspiration and big swings that built his brand
- How an iconic design element brought people together for life
- The balancing act of being an entrepreneur and a designer
Donna Bishop @thisisdonnab
FashionTalks @fashiontalkspod
Christopher Bates @chistopher.bates.official
ChristopherBates.com
CAFA @cafawards
cafawards.ca
TRANSCRIPT:
Donna Bishop: [00:00:00] Christopher Bates, it is so wonderful to have you here on Fashion Talks. Thanks so much for joining me.
Christopher Bates: Thank you for having me.
Donna Bishop: Oh my gosh, it's such a pleasure. And I know we'll get into, because you're coming to us from Milan, Milano. So I love the internationalness of our conversation. Thanks for dealing with the time zones.
Christopher Bates: No problemo.
Donna Bishop: I love to start off with the same question, which I'm very excited for you to answer, is I believe that all of us who have a love of fashion, who work in fashion, there is a moment, often when we're very young, when we understand that clothing, that fashion has a power beyond just protecting our our bodies from the elements.
And I'm wondering if there's one that stands out for you.
Christopher Bates: Yeah, I'm glad you asked because I certainly had that moment. And for me, it was when I was young. um i grew up in Vancouver and this would be during the s.
I was really into skateboarding and my mom bought my brothers and I [00:01:00] really cool clothes, and Chip and Pepper, TNC surf, lots of neon.
And I just loved it. and i was an energetic kid. I remember I never liked wearing pants. I would always wear shorts, even if it was winter in Vancouver, it gets pretty cold.
But I'd put on my favorite shorts. I'd run to school every day. And I just felt like, okay, I was in a good mood. Putting on an outfit that I liked made me in a better mood.
It enhanced my mood. And I was aware of that even as a kid. I wanted to wear my favorite outfits all the time. So yeah, I loved, loved clothes and I was creative. So I started sketching even back then when I was a kid, just ideas for logos and different pieces.
Donna Bishop: And it sounds like you had parents that didn't fight you if you wanted to wear something that made you feel good. Because I'm just thinking about, you know, skateboarding was probably one of the things where I became aware of, you know, street wear and something that was very different from my small town, [00:02:00] Ontario, growing up environment. And it was such a revelation in how different it was.
Christopher Bates: Yeah. And I would literally seek that out. Like even from a young age, like if everybody was wearing like blue jeans, I wouldn't want to, I always wanted to be an individual. So I would look for, you know, what's new and yeah. And my mom definitely supported that. Like,
We'd go down to the States to go shopping because they had things we couldn't get here in Canada. And then, you know, we'd find like Stoozie. Like I remember when that brand started and they had all this crazy stuff. That was like one of the first streetwear brands.
And it was good for a skater as well. So yeah, yeah that was how, that's how I grew up.
Donna Bishop: What kind of teenager were you as you were, e you know, because what I'm finding so fascinating as you're saying this is I hear you talking about Stussy and Streetwear, which is so not the brand that you end up designing. So I'm curious about how that evolution happened.
Christopher Bates: That's, yeah, as a teenager, I was fairly [00:03:00] rambunctious and rebellious; but, you know, I sort of transitioned. I would say once I turned to I started to get a little bit more serious and I was more interested in business, ah for example. So, um yeah, I kind of, I grew up and I matured starting around
Donna Bishop: And when you say that, do you mean you started to look at creative things more seriously? Or like, what do you like? What was going on in your head when you say you were maturing, but still had this like understanding of the power of expression bubbling within you too?
Christopher Bates: Yeah, I guess that's when I was taking my career seriously. Like I was like thinking, okay, what university are you going to go to? What are you going to study in university? Like, what do you want to do as a career?
And this whole time, like I knew I wanted to do something creative. um But I wasn't really into like fine arts. And, you know, growing up in Vancouver and in [00:04:00] Canada in this period in the s, fashion was nowhere on the radar.
and I had no idea, um you know, about that industry. And that was a career I was thinking, okay, marketing was interesting to me because, you know, you had advertising, graphic design; that appealed to me.
Architecture appealed to me a lot. So those were sort of, you know, realistic career choices at the time that I was considering. and it wasn't until I graduated from high school, I did my first trip to Europe.
And that was a game changer. That's when, ah you know, it really opened my eyes and my imagination. I became really inspired, um you know, by Europe and fashion and just everything about that new world for me.
Donna Bishop: What was it about Europe that appealed to you so much? Like, do you remember a scene or, you know, something that just really sort of was that bolt [00:05:00] of inspiration?
Christopher Bates: Yeah, it was, it wasn't just one thing per se, but I remember being in Rome, you know, on that first trip and, and I was just taking pictures of everything because literally like the lamppost, you know, would have design elements. It would have like a little, you know, gargoyle head on the side and it was so different from the architecture in North America, which is very sort of straightforward and functional.
um In Rome, everywhere I looked, there'd be like ruins and even that was, you know, beautiful and stimulating. So, you know, that was one part of it. I would say the architecture and the art, the history was really stimulating.
But then, yeah, the people's individual style as well. And that's something that, ah you know, really registered with me on future trips that I did still, you know, in my early twenties, um, I remember being in Stockholm and I would
say that's where I had, you know, my Eureka moment, um, because the people there were [00:06:00] just so stylish and they had so many creative things going on with their outfit and their look.
I felt like they were light years ahead of, you know, Canada and, during this whole period, I had been keeping a sketchbook with ideas for designs and logos and things. And it was that moment, it was the summer of when I was in Stockholm, and I said, these people would like my ideas.
That's when I knew there was like a market out there for the concepts that I had. So that's actually the moment when I decided to become a designer.
Donna Bishop: What was it about Stockholm that was so inspiring? Like when you say these people or, you know, this city you think would like your ideas, what was the synergy there that you were sensing?
Christopher Bates: It was little things, you know, just walking on this shopping street. I saw this guy who had a necklace, but it was tied around his wrist.
um [00:07:00] And I just thought that was really creative. Like I knew it was a necklace and it was just the way that he had done it. And I remember seeing guys when I was at the clubs and they were the first ones, they were like showing their ankles, they had tapered pants They might have even had some kind of elastic at the bottom and then they'd have dress shoes on and you could see their ankles. And that was like, I'd never seen that before, but I have to say, I thought it looked awesome.
It looked really cool and really fresh. Like they were still business and, um you know, well-dressed and presentable, but with a really cool forward kind of edge.
So small things like that, that just kind of started registering and that um I've never forgotten.
Donna Bishop: And do you still think of small details like as you're designing even now? Like it sounds like that's a bedrock value of Christopher Bates.
Christopher Bates: Exactly. and Yeah. The details are really important. I think that's what differentiates, you know, my products and [00:08:00] my aesthetic from other brands. I start with the fabrics. First of all, that's a really important detail. Okay.
And then I think, you know, what should this fabric become? Because I know now that I have experience, especially if I find a beautiful fabric, I'm like, oh, the drape of this, the feel, the weight, the functionality, this is going to be a trench coat.
I just know immediately how it's going to look and feel like, I have an imagination. you know People have a photographic memory. I have a photographic imagination.
I can see things in full detail. So that's part of it. And then I don't like to have too many competing things going on. And I think that's where a lot of designers and brands get lost is like, oh, what if we add this? And what if we do this? And what if we do this?
My philosophy is actually the opposite. And it's a famous quote by St. Antoine Exupéry, who said, Perfection is achieved not when there's nothing left to add, but when there's nothing left to [00:09:00] take away.
Interesting.
So that's my approach. And it's not automatically minimal. It doesn't necessarily mean minimalism, like classic Jill Sander or something, which I love. But it just means don't have too many competing elements.
The details become really important and even smaller details. It can be something on the inside or the back, but it doesn't necessarily mean, you know, details that are in your face.
So, yeah, the details are a big part of, you know, my consideration for everything I design.
Donna Bishop: How did you decide, because you did education post-secondary in um in British Columbia, your liberal arts as well as a marketing degree, and then you went to Italy.
Was that your only like destination? Like if I'm going to go study design, that's where it's going to be. Tell me about how your education has helped shape who you are and your brand.
Christopher Bates: Yeah, um you know, when I graduated from high school, I didn't really know what I wanted to do [00:10:00] yet. So I just - I went to university, started taking all different types of classes that I was just interested in. I didn't really have a set plan.
um So, you know, I ended up working towards a Bachelor of Arts degree and I graduated from UBC. And by that point, I really, really liked marketing and because you know it was a creative aspect of business. It was something that I was interested in and that I liked, and that seemed like a good career move.
So I went to BCIT, a great business school. I studied marketing communications. I really, you know, worked hard and was really into it.
And then after graduating, I worked for a boutique marketing firm in Vancouver for five years. Now, this was still early s. So during this period was when I was traveling to Europe every summer and, you know, as my vacation.
And, you know, it [00:11:00] was during that period when, you know, it all sort of dawned on me, you know, what I had mentors actually, and I know this is something that we're going to talk about, but I had mentors from a young age. And one of the questions they asked me was, if you can do anything and not fail, what would it be?
Donna Bishop: Oh, that's a powerful question.
Christopher Bates: It is, it's just, it's a different way of framing it. It's not just like, oh, if you could do anything, it's like, no, it's, there's more to it than that. So I really thought about that a lot. And, you know, it hit me like a lightning bolt. Like this was, I was working for the marketing firm, but I was, I was years old. had just got back from Europe and I'm thinking like, what do I want to do with my life?
Do I want to do marketing? And the answer was no. And I knew that. And the next question was this, you know, if you could do anything and not fail, what would it be? For me, it was like a lightning bolt. It's like, you've always been, always wanted to be a designer, like be honest with yourself, right?[00:12:00]
Yeah.
And so I knew that's what I wanted to do. Although I didn't know how to sew, I didn't know how to make patterns and I was actually terrible at drawing by hand. I was terrible. So there were some hurdles to be overcome.
Donna Bishop: It sounds like you were blessed with people in your life that encouraged you to trust your gut.
Christopher Bates: Yeah, very lucky in that respect. and It's funny, like I remember telling people when I was serious that I wanted to do this, like, no, I'm, I'm moving to Milan to become a designer. Um, and my mentors were like not surprised at all.
And these are, you know, kind of old fashioned German people that we grew up with and,
Yeah.
I was like, oh, that's interesting that they weren't surprised. And it's like, no, they know me. They know, you know, how much Europe means to me and creativity and things like that. So they weren't surprised.
ah My mom as well, super supportive. and I remember my boss at the [00:13:00] time from the marketing firm. And she was like, Christopher, that industry will eat you up and spit you out.
And... And I said, okay, you know, thank you, Diane, you know, who, who I consider a dear friend and a mentor as well, like Russ, God rest her soul. She passed a couple years ago, but she was a really important person in my life.
And listen, it is a really tough industry. So what she said isn't wrong, you know?
For sure.
yeah And I remember when I was starting out, I used to work with Adrian Fluvog, who's the son of John Fluvog. And we worked at the same bar when I was in university.
And then I'm getting into fashion. So I call up Adrian. I'm like, hey, do you think I can talk to your dad sometime? I want to be a designer. So he very politely set up a meeting between me and his dad. And so John met me in Gastown in Vancouver.
[00:14:00] And the first thing he said to me was, how brave are you? Donna Bishop: o
Christopher Bates: And, and I said, John, I have no fear. and I'm brave, you know, I'm going to do, I'm going to do this. And, you know, he was, he was impressed, you know, with my, I guess, bravado or, or whatever it was, but, um, it's a really good question to ask. And, and it's something that, you know, now I speak with a lot of young people in the industry and, um,
you know, whenever they ask me about getting into it and doing what I do, I actually ask them that same question because it's like, you know, it is a really tough industry. And what I tell them is, you know, you have to be tougher.
You have to be able to handle rejection.
Yeah.
You have to believe in yourself. and it's, it is, it is that tough.
Donna Bishop: it it I mean, I think for so many creative industries, fashion certainly in particular, you need a core of self-belief. [00:15:00] that just will, you know, keep you steady no matter what challenges, because God knows there will be, you know, the valleys times more than the hills, than the peaks sometimes, you know.
yeah
And like, you're you're I just think you're so lucky to have had people to encourage you to develop that inner core of self-assurance.
Christopher Bates: Yeah, you're right. i I would not be here where I am without, you know, the support of the people around me growing up, you know, the mentors and, you know, everyone it's, it's huge, you know, and I, I thank them. I mean, I tell them as well, so it's, you know, I really do appreciate it and you know I've used whatever knowledge that they've imparted to me, I've used it.
Absolutely.
And I think you know that's something that I hope you know they recognize and appreciate that you know they weren't wasting their time with me because I took it very seriously, even when I was a kid. And you know maybe I seemed [00:16:00] not so serious. I was.
I just think it takes time for people to evolve.
Donna Bishop: Absolutely. What does design school application look like for, you know, someone in their mid to late s with, as you said, you know, didn't know sewing, didn't know, wasn't a great sketcher.
Yeah.
Like, how did you get from there into design school? Was it a fluke and it was just like one and done? Were there interviews? What was that process like for you?
Christopher Bates: That's a good question. and i was intimidated to even apply to design school because i was so poor at drawing. You know I didn't have the typical skill set you need to enter the program.
But a friend of mine who I used to work out with, he said, did you know that you can learn how to draw? And I said, no, I didn't actually know that. I always thought it was something people were born with or not. And I was not.
Okay. And he's like, no, there's a book. It's called like drawing from [00:17:00] the right side of the brain or something.
For real.
And I'm like, okay, that's that's cool.
Yeah.
So I bought the book. I did a couple exercises, but honestly, I didn't dig into it too much. What that book gave me was at least the confidence that I could learn, okay?
yeah
So when I'm putting together my application, like I really played played up my background in graphic design because I had done some graphic design in school at BCIT. I did a program in that.
And then part of my work with the marketing agency involved...