In the latest edition of the Omni Talk Fast Five, sponsored by Takeoff and the A&M Consumer & Retail Group Anne Mezzenga and guest host Najla Kayyem of Pacific Retail Capital Partners discuss:

-Twitter, better late than never, finally enabling shopping in-app and exposing a large and diverse audience to the concept of social commerce.

-Shopify widely sharing the increased revenues merchants using Shop Pay, their BNPL feature, have seen but keeping the word on merchant processing fees for this service closer to the faux fur vest.

-StockX adding the booming business of beauty to the drop, partnering with Revlon and Megan Thee Stallion for a limited make-up release and the untapped potential in the beauty resale market.

-Requirements for the best “Urbanurbs” the hottest new thing in real estate development and the developer, Mark Toro, who plans to buy up every dead mall and office park in the Sunbelt to create more of them.

-Netflix opening its first physical store and the flywheel created when established direct-to-consumer brands and content creators become merchants.

Anne and Najla also confess their love for discontinued Bath & Body Works scents, play “real hard seltzer name or not,” find out what product would be forever stored in Najla’s blockchain of purchases should Amazon pull the trigger on crypto, and finally they debate which is the more ridiculous NFT: Charmin Non-Fungible Toilet Paper or Pringles Digital Flavored CryptoCrisp.

To learn more about the A&M Consumer & Retail Group, visit: http://www.alvarezandmarsal.com/industries/retail/retail

To learn more about Takeoff, visit: http://www.takeoff.com/

You can follow Najla Kayyem EVP of Pacific Retail Capital Partners on Instagram and LinkedIn at @najlakayyem

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