Fast Marketing Minute

Want to get more business in the door? Who doesn’t, especially if you’re the person responsible for bringing in sales.

Here are 3 ways to get more business and build your bottom line.

Generate leads with the help of technology. Sites like GetProspect, Hiplead and Leadgenius were created to help support busy sales professionals who don’t have time to prospect every day.

Ask for referrals don’t wait for them. When you ask for what you want boldly, people will usually listen. Remember, the fortune is the follow-up.

Get in touch with lost clients. You might have been devasted when you lost the sale, but that doesn’t mean your perfect client is gone forever. Circle back. They might not be happy with their current situation. But, no stalking allowed, unless you’re in LinkedIn private mode.

There you have it. 3 Ways to Get More business, just a few of the 100’s of ideas I write about on my blog.

I’m Robin Samora, host of Fast Marketing Minute. If you’re looking for a speaker for your next event, send me a quick hello and let’s connect. Talk tomorrow!

Looking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.

Here’s how it works. Take a screen shot of designs you like (or a picture with your phone) and file them in a Digital folder – a manilla folder could work too.

You can save sales letters, articles, landing pages, special offers, emails or headlines that you want to check out, but don’t have time right now.

Save all you want, but purge your swipe file every month so it doesn’t get out of hand.

Personally, I’m a fan of magazine and tabloid headlines. They always grab my attention and I wonder who writes them. I also wonder if they’ve gone through some kind of a headline analyzer.

If you’re looking for a list of top headline analyzers, shoot me a quick email with the subject line headlines and I’ll send it to you. I’m Robin Samora, host of Fast Marketing Minute, and my email is [email protected]. Talk tomorrow!

Want to get a better ranking on Google without spending a ton of money? Here’s 3 ways to do that–for zero ad spend.

First, write great content that’s optimized for SEO. Blogs are a great example.Quality content drives traffic and improves your search rank.

Second, get more backlinks.

Backlinks are links from other sites to yours. They’re one of the most heavily weighted Google ranking factors. Incoming links from high authority domains bring in traffic and seriously improve your search ranking.

And third, improve your website’s page speed to make it as fast as possible.

There you have it,3 tips on how to improve your marketing and organic Google ranking.

I’m Robin Samora, host of Fast Marketing Minute.

I’ll be in Nashville speaking October 4 at the International Home Stagers Association Conference, so if you happen to be there, let’s connect. If not, contact me at RobinSamora.com and let’s schedule some one-on-one time–my treat. Talk tomorrow!

Today we’re going to talk about three simple strategies to get free publicity. Here’s the first. Do you have a product launch or news to share that will give you a leg up on your competition? Look at what’s coming up at your company and hand pick industry media.  Before you reach out, ask yourself “who cares” or “so what” and find an answer that helps a journalist, be excited to learn more.

Second. Social media leads to more business and publicity that’s worth thousands. It’s free to create a profile page on just about every social media platform, so find the platforms that align with your target market and be consistent posting. Stay on brand but show that you’re human. It’s ok to be transparent.

And third, aim to go viral. Look at sources like Feedly.com and Buzzsumo.com to see what’s trending. There are 100’s of other feeds from Mashable to the Wall Street Journal. Pick a few platforms and monitor them daily. Share your point of view.

I’m Robin Samora, host of Fast Marketing Minute. What are you doing to get free publicity? Contact me at RobinSamora.com and let’s get you a free PR evaluation. Talk tomorrow!

Today we’re going to talk about LinkedIn. Hope you’re all on it, because it’s the largest B2B social platform with over 303+ million active monthly users.

Here’s a question. Are you looking to see who’s recently viewed your LinkedIn profile? You should be! It can lead to some amazing connections! Make it a point to jump on LinkedIn once a week and keep a list of people checking you out. You may find your next client or partnership there-- or podcast opportunity or guest post. See where I’m heading? Maybe even your next job!

You know you can also go into private mode. You can find that in your settings, and do some investigating on your own. No one will ever know! Just don’t forget to change your settings back to public when you’re done. This isn’t exactly stealth mode, but if you want to look at the competition – or need some intel, this is a good starting place.

I’m Robin Samora, host of Fast Marketing Minute. Here’s my invitation. Look me up on Linkedin (at) @RobinSamora. Mention Fast Marketing Minute and let’s connect. Talk tomorrow!

Hi, it’s Robin Samora with the Fast Marketing Minute.  Glad that you joined me here today! I’m your marketing and PR expert on Alexa, and here to help you grow your business and brand.  Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention -- without a million-dollar budget. In fact, most of my tips you and your team can do yourselves.

I’ve been in business for 20 years working with big brands like Comcast, and smaller brands too. Like your business. The same tips and strategies that work for the big guys, can work for you. They’re just scaled back and tweaked for your industry and target market. Listen to Fast Marketing minute if you want marketing and PR tips to grow your business and get more visibility online and offline. Own your expertise and learn how to flaunt it.

Just one thing -- Remember, you need to work ON your Business not just IN your business. That’s our focus. So happy to connect with you here. Thanks for listening to the Fast Marketing Minute. Talk tomorrow!